Fresh thinking, breakthrough products
Articles
Untapped Product Story™: A Practical Guide for R&D
A clear Product Story provides the thread that holds the innovation together. It helps R&D, Marketing and commercial teams understand the user problem being solved, the role the technology plays in solving it and the experience the product is ultimately designed to create. When the Product Story is developed early,…
Innovation Gym: A new way to improve your Innovation Skills
Innovation is all about seeking out new and better ways to do things. So when it came to creating our innovation training, we also looked for new and better ways….asking ourselves how we could help clients build innovation skills, even…
Rob Morgan Delves Into Academic Theories On Innovation
We were delighted for Rob Morgan, Sir Julian Hodge Chair and Professor of Marketing & Strategy, to join us on our recent Innovation Gym Webinar. His academic insight into the world of asset mining is fascinating. We’ve pulled together some…
What’s New In Human Insight Methodologies?
The world moving online over the past year has necessitated innovation in market research methodologies. With digital techniques already prominent in every researcher’s toolbox, there was a broader need to adopt and accelerate online methods that capture actual human behaviour…
Why Innovation Teams Should Untap Existing Assets To Enrich Future Projects.
Our recent Innovation Gym webinar explored the topic of Asset Mining with guest speakers Rob Morgan and Dr Youmna Mouhamad. Here at Untapped, we typically define Asset Mining as a process that takes teams back through existing knowledge-based assets before…
OnTap Innovation Gym Webinar: Untapping Innovation Value From Your Existing Assets
Unlocking Innovation Value With Your Existing Assets Wednesday 12th May at 12 pm GMT Webinar Outline We firmly believe that every business, no matter how big or small, is sitting on riches or ‘assets’ that are lying dormant or underused….
RECAP: Human Vs. Tech Led Innovation – Who Will Win?
Gosh, Erin Baker, New Car Editorial Director at Auto Trader wrote this for us in 2018 and clearly had her finger on the pulse! At Untapped we’re always interested in how people see human vs. tech led innovation. This week…
Asset Mining – Seeking Untapped Insights To Inspire Big, New Ideas
What Is Asset Mining? We firmly believe that every business, no matter how big or small, is sitting on riches or ‘assets’ that are frequently lying dormant or underused. Before we commission research or develop new ideas, we spend time…
The best tech-for-good innovations of 2020
The world faces a range of enormous challenges in the 21st century, including climate change, extreme poverty, health pandemics and many other crises. But while finding solutions to these issues won’t be an easy task, technological advancements and deep user…
How Should Brands Untap All That Is Great In A Product?
Highly skilled engineers and scientists develop brilliant products all the time which are designed to solve a multitude of user needs. The familiar innovation methodology often starts with the user, defines what’s needed, then connects this with what’s possible. But sometimes,…
Collaboration – The Smart Way To Invest In Innovation?
Untapped shows how new innovation opportunities with a high return on investment can span far beyond the competencies of the core offering. During a recent review of innovation case studies, we were struck by how many brand, product or service-based…
How do you ensure your Innovation is a Smart Investment?
We are often asked by our clients ‘how do you measure the return on investment of your innovation approaches?’ As no two projects are the same, a simple, reapplicable ROI measure is difficult to find. What you can assess however,…
How The Pandemic Is Changing Consumer Behaviour In China
Turbulent times accelerate change. Given that China is a couple of months ahead of Europe and North America in the Covid-19 pandemic, we are starting to see how longer-term changes may play out globally. We asked our expert Chinese research…
