Untapping Innovation®
An R&D playbook for products and stories that sell
Untapping Innovation® shares the tools we use with FMCG teams, so you can apply them to your own product development work.
Untapped thinking, featured in
Between the lab and launch, it’s easy to lose sight of the user.
Each stage of development brings its own questions, and what people need can slip down the list.
Untapping Innovation® gives your team a way to keep the user in view at every stage.
Untapping Innovation is filled with valuable advice for CPG R&D teams. The practical frameworks and tools help ensure product innovation is grounded in a solid understanding of the customer and their needs. I especially like how the Ideal Product Model Blueprint gives readers a clear way to connect Jobs-To-Be-Done to Product Attributes to inform testing and iteration.
Dan Olsen
Author of The Lean Product Playbook
In a complex, eco- and cost-conscious world, these tools help transform R&D from ‘busy’ to breakthrough.
Sharon Goodall
Global R&D and Sustainability Director
The Untapped team has truly "bottled their magic", offering a clear, actionable methodology that keeps organisations grounded in real end-user needs.
Mike Hughes
Board Chair and Former CEO of Health and Beauty Brands and Manufacturers
This book, written by true experts in innovation practice, offers a timely reset: refocusing teams on consumers, value creation, and disciplined, repeatable processes.
Lucas Nanini
VP, Fragrance Innovation
Meet the authors.
Deirdre Walters
Deirdre brings a uniquely cross-functional R&D perspective to product development, understanding how to turn technical potential into tangible market-ready success.
Sally Kemkers
Sally is an R&D and product innovation leader with an ability to uncover deep user needs and translate them into commercially successful products.
Suzanne Allers
Suzanne combines deep scientific expertise with a talent for creating compelling product stories that drive business success.
Shaped by specialists in the field.
The book, through the eyes of the people who lead R&D.
To launch Untapping Innovation® we brought together senior leaders from across FMCG R&D to talk about what it takes to get great science to market.
Put the playbook to work.
Untapping Innovation® is available now on Amazon and major booksellers.
When you’re ready to apply the tools to live R&D work, Innovation Gym® gives your team guided access for 12 months.
