INNOVATION GYM
FUTURE-PROOF YOUR INNOVATIONS WITH US
Innovation Gym brings you high energy innovation training sessions based around our Research & Development principles.
Registrations for our ‘back to work’ September sessions are open now. Click below to get started.
NO WATCHING FROM THE SIDELINES
Participate with expert trainers and practice the new skills to build innovation “muscles” in real time. Small groups join the Miro Board and interact throughout.
AN INTERACTIVE & POWERFUL TRAINING PROCESS
WARM UP
Get prepared with pre-work videos
GYM SESSION
Practice what you learn to form strong neural pathways
POST SESSION
Receive support materials to reinforce your newly acquired skills
“This training from Untapped really helped get the team ready to apply the skills they’d learned. It was clear, simple and full of practical application and useful resources to make the learning very effective”
– INNOVATION DIRECTOR, FMCG FOOD & BEVERAGE
UPSKILLING your insights, innovation and R&D knowledge without passive and theory-based class-room training.
Retaining information for future use. Each session uses story-based MULTI-STIMULUS FORMATS to help you learn and use your new skills more effectively.
DEEP HUMAN INSIGHT
DEEPER INSIGHTS
Unearth deeper human insights with projective research techniques
USER TARGETS
Use qual and quant techniques to identify and profile different target users
PRODUCT DEVELOPMENT
USER JOURNEY
Unlock user pain points and opportunities by researching your product
STORT-LED IDEAS
STORY-LED IDEAS
Create innovation ideas with the power of story thinking
CONCEPT THINKING
Writing strong concepts with insight, benefit and RTB components
MAKING INNOVATION REAL
CLAIMS & DEMOS
Identify trial barriers and translate these into strong claims and demos
IDEATION & SPRINTS
Run ideation sessions and sprints live or virtually to develop breakthrough ideas
Register Your Interest For Our Innovation Gym Open Sessions
You will shortly receive an email with how to sign up to our Innovation Gym Open Session on Concept Development