INNOVATION GYM 

INNOVATORS: ARE YOUR CONCEPTS POWERFUL ENOUGH?

Teams that use the Innovation Gym method of Concept Development get better ROI every time.

You can power up your own concept writing by participating in our high energy training sessions.

 

Innovation Gym Concept Development Session
Level up with Innovation Gym Training

UPSKILLING your insights, innovation and R&D knowledge without passive and theory-based class-room training.

Neuroscience behind innovation gym training
Developing innovation skills in a HIGH ENERGY way. Our NEURO-SCIENCE approach builds in time to practice your new skills before they can be forgotten.

 

Link Innovation Gym

Retaining information for future use. Each session uses story-based MULTI-STIMULUS FORMATS to help you learn and use your new skills more effectively.

Innovation Gym Training Sessions

An Interactive & Powerful Training Process

WARM UP

Perpare yourself with pre-work videos as a WARM UP before your Innovation Gym session

GYM SESSION

Immerse yourself in case studies and PRACTICE WHAT YOU LEARN to form strong neural pathways

POST SESSION

Receive support materials for PRACTICE AND REINFORCEMENT of your newly acquired skills

“This training from Untapped really helped get the team ready to apply the skills they’d learned. It was clear, simple and full of practical application and useful resources to make the learning very effective”

 – INNOVATION DIRECTOR, FMCG FOOD & BEVERAGE

Deep Human Insights

DEEP HUMAN INSIGHT

DEEPER INSIGHTS

Unearth deeper human insights with projective research techniques

USER TARGETS

Use qual and quant techniques to identify and profile different target users

Product Development

PRODUCT DEVELOPMENT

USER JOURNEY

Unlock user pain points and opportunities by researching your product

 

IDEAL PRODUCT TO MVP
Translate the ideal consumer experience and product insight into an ideal product model
Story-Led Design

STORT-LED IDEAS

STORY-LED IDEAS

Create innovation ideas with the power of story thinking

 

CONCEPT THINKING

Writing strong concepts with insight, benefit and RTB components

Making Innovation Real

MAKING INNOVATION REAL

CLAIMS & DEMOS

Identify trial barriers and translate these into strong claims and demos

 

IDEATION & SPRINTS
Run ideation sessions and sprints live or virtually to develop breakthrough ideas