Put proven innovation tools in your R&D team’s hands.
Innovation Gym® turns decades of FMCG R&D experience into guided digital tools your people can apply to live projects, strengthening the everyday R&D decisions that support wider business transformation.
R&D expertise trusted by world-class brands
Let your team take it from here.
Not every product-development challenge needs a consultant in the room.
Innovation Gym gives your people a repeatable way to tackle more of the work on their own.
Apply a ready-to-use process to live projects.
Bring more consistency from one brief to the next.
Keep the ownership of your team’s thinking and product development progress in house.
How Innovation Gym works.
1
Bring us the challenge
Tell us what you’re working on, and we’ll match you with the tool that fits.
2
Get set up
You’ll get five seats in a Microsoft-based workspace with editable templates, workbooks, and user-friendly AI prompts.
3
Use it in your work
Add your own research, follow the guidance, and capture your thinking as you go.
The Untapped framework.
Eight tools. One continuous loop.
Each tool answers a different R&D question, and each one sets up the next. You can enter the cycle wherever your work is stuck and pick up the rest as you go.
A tool for every stage of the journey.
Choose the tool that fits your current project. Use it on its own, revisit it as you go, or add others as your needs change. Over time, that consistency can support wider business transformation across R&D and the teams it works with.
User – Product
Use projective techniques to uncover the functional and emotional needs people struggle to articulate.
Translate user jobs into the desired experience and technical requirements for a stronger product brief.
Prioritise what matters most and create an early prototype that generates useful learning.
Product – User
Tell a compelling story that connects the user’s world, the product benefit, and the science behind it.
Turn a product idea into a concise, testable concept built around insight, benefit, and reason to believe.
Create credible product promises and demonstrations that show people what they can expect.
Product User Journey
Map how people use products today to reveal pain points, positives, and unmet needs.
Deeper Insights
Use projective techniques to uncover the functional and emotional needs people struggle to articulate.
Untapped Ideal Product Model™
Translate user jobs into the desired experience and technical requirements for a stronger product brief.
Untapped MVP & Prototyping™
Prioritise what matters most and create an early prototype that generates useful learning.
Untapped Technology Mode of Action™
Define how the technology uniquely solves the root cause of a user problem.
Untapped Product Story™
Tell a compelling story that connects the user’s world, the product benefit, and the science behind it.
Concept Thinking
Turn a product idea into a concise, testable concept built around insight, benefit, and reason to believe.
Untapped Claims & Demos™
Create credible product promises and demonstrations that show people what they can expect.
Untapped helped us create four highly defined Untapped Product Story™ platforms, each supported by a detailed Untapped Ideal Product Model™ and 20+ new concept ideas ready for validation. They gave us a confident, future-facing innovation pipeline we can act on immediately.
Marketing Director, Consumer Healthcare
Start building your Innovation Gym®.
Innovation Gym licence
£12,600 per year
1 tool
Choose from 8
5 seats
For your R&D team
12 months’ access
Use it across projects
Live case study sessions
£6,000
See the tool used through real case studies, then practise applying it to a project of your own.
Project application sessions
£2,500
Apply the tool to a live project with hands-on guidance from an Untapped expert.
Bring your next R&D challenge into the Gym.
Why reinvent the process from one project to the next?
Tell us what you’re tackling, and we’ll help you choose the Innovation Gym® tool to start with.