INNOVATION GYM
INNOVATORS: ARE YOUR CONCEPTS POWERFUL ENOUGH?
Teams that use the Innovation Gym method of Concept Development get better ROI every time.
You can power up your own concept writing by participating in our high energy training sessions.
UPSKILLING your insights, innovation and R&D knowledge without passive and theory-based class-room training.
Retaining information for future use. Each session uses story-based MULTI-STIMULUS FORMATS to help you learn and use your new skills more effectively.
An Interactive & Powerful Training Process
WARM UP
Perpare yourself with pre-work videos as a WARM UP before your Innovation Gym session
GYM SESSION
Immerse yourself in case studies and PRACTICE WHAT YOU LEARN to form strong neural pathways
POST SESSION
Receive support materials for PRACTICE AND REINFORCEMENT of your newly acquired skills
“This training from Untapped really helped get the team ready to apply the skills they’d learned. It was clear, simple and full of practical application and useful resources to make the learning very effective”
– INNOVATION DIRECTOR, FMCG FOOD & BEVERAGE
DEEP HUMAN INSIGHT
DEEPER INSIGHTS
Unearth deeper human insights with projective research techniques
USER TARGETS
Use qual and quant techniques to identify and profile different target users
PRODUCT DEVELOPMENT
USER JOURNEY
Unlock user pain points and opportunities by researching your product
STORT-LED IDEAS
STORY-LED IDEAS
Create innovation ideas with the power of story thinking
CONCEPT THINKING
Writing strong concepts with insight, benefit and RTB components
MAKING INNOVATION REAL
CLAIMS & DEMOS
Identify trial barriers and translate these into strong claims and demos
IDEATION & SPRINTS
Run ideation sessions and sprints live or virtually to develop breakthrough ideas