Turn inventive scientific power into a repeatable pipeline of market-leading products.
Innovation Gym brings together the proven R&D tools, frameworks, case studies, and expert access from Untapped, and puts them to work on your team’s live projects.
Trusted by FMCG R&D teams at:
Most R&D leaders tell us the same thing.
The science is there, the team is talented, but somewhere between the lab and the shelf, something gets lost: a launch that underperforms, or a competitor who got there first with something that, if you’re honest, isn’t as good.
Then comes the familiar fix: another training programme, another consultant, or another folder of slides.
Innovation Gym works differently. Your team learns Untapped’s frameworks by using them on the actual briefs they’re already working on, with an expert alongside them as they go.
The thinking changes because the way the work is done evolves. Products reach market faster, and perform better once they’re there.
Your team’s live projects are the curriculum.
Most innovation learning makes sense in the room and fades by Monday.
Innovation Gym is anchored to your team’s real briefs, real consumer data, and real commercial constraints, so the frameworks are tested and embedded as they are learned.
Reps are done on the project work that is most important to your team.
Accessible frameworks – licensed specialist R&D tools and templates, proven across diverse FMCG projects.
Live project sessions – apply the R&D frameworks directly to the briefs your team is working on right now.
Cross-sector case studies — real examples from across FMCG, showing the frameworks in action on live business challenges, so your team sees what good looks like before applying it to their own work.
Built for R&D, not borrowed from elsewhere.
Innovation Gym was built by R&D people who’ve sat where you sit.
Plenty of innovation consultancies will tell you their methodology translates to R&D, but in our experience, it rarely translates well. The time frames and technical realities are different. And the decisions required, with the money behind them, are very different too.
Untapped’s frameworks were built from inside FMCG R&D, by people who’ve led product development, navigated cross-functional tensions, and spent serious time with real consumers.
A few tools from the Innovation Gym kit:
Untapped Product Story® uses story thinking to unlock fresh insights and new product ideas.
Untapped Ideal Product Model® builds a blueprint for breakthrough product development, led by user Jobs To Be Done.
Ask the Experts – ongoing access to Untapped’s R&D experts throughout the programme, for the real challenges, not just the ones that fit a session agenda.
Full toolkit access for 12 months — everything your team needs, on every project, for the whole year. Not a one-time workshop pack.
One programme, shaped to where your team needs help.
Three levels of depth, all starting with your real projects.
Practitioner — project-level impact
One framework, one live project, experts with you throughout. The fastest way to experience how the methodology can help.
Principal — team-level impact
Two frameworks, applied more independently, until it becomes your team’s natural way of working.
Master — organisation-level impact
The full toolkit, scaled across your organisation, so the methodology travels with every project and every new team member.
Not sure which level fits your team?
The methodology only matters if your team genuinely takes it on.
The last thing a stretched team needs is another layer of process.
Innovation Gym is built to make the work feel easier, sharpening decisions on consumer relevance, differentiation, and what a product or pack has to deliver before it gets near a shelf.
We’ve seen brilliant frameworks fail because a team never really believed in them, so we don’t just work with leadership. We work with the whole team, proving value early and building the confidence to use the methodology independently.
By the end, it isn’t something your team was told to use, it has become how they think.
Images: Unsplash, Designed by Magnific (magnific.com)
