The Untapped Difference
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Do you want to make well-informed choices about where you concentrate resources and investment?
“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”
R&D Director, Food & Beverage
Case Studies
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THE LATEST NEWS
Untapped Thinking
Top 10 ‘Life’s Little Lifts’ in Human Led Innovation
At Untapped we work with lots of client teams on what we call 'Life's Little Lifts', or more technically, Human Led Innovation. Food, drinks, electronics, beauty and fashion - they can all lift our world in lots of little ways, and we certainly need that at the...
Conducting Consumer Research in Today’s Global Crisis
Issue 1: We can’t meet consumers face to face in facilities or in their homes. How to overcome this: Online research provides rich insight. Digital diaries with video uploads capture people’s behaviours. We can have them complete creative personification and...
The Importance Of Culture When Innovating
Working with clients in the food and drink sector recently reminded us of the value to deeply understand the culture of a category within its country or region. This type of understanding must delve back into history, look at how the culture evolves over time and also...