The Untapped Difference

Transformative ideas, faster
We help you create better products and services by untapping human needs, future trends and technical possibilities.

Transformative Ideas Faster

Do you need a futureproof pipeline of brilliant new ideas, based on deep insight and unmet human needs?

Do you want to make well-informed choices about where you concentrate resources and investment?

Do you need to foster a culture of innovation in your team?

“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”

R&D Director, Food & Beverage

THE LATEST NEWS

Untapped Thinking

Human Centric tech: 3 Lessons from the insight interface

Human Centric tech: 3 Lessons from the insight interface

With the rise of AI, machine learning and data analytics and the rising success of tech-based start-ups we could be forgiven for believing that businesses of the future are moving away from human beings and closer to a world where technology is the hero. However, a...

read more
Hunting growth in the third sector

Hunting growth in the third sector

At Untapped, we are passionate about giving back, and ensure that we donate our time to good causes and third sector groups every year such as SportInspired, The British Science Association and WISE (Women in STEM).  We think innovation is important in every part...

read more
2019 Degree show round up – 4 Big Themes

2019 Degree show round up – 4 Big Themes

At Untapped, we are passionate about connecting human needs, technical possibilities and future trends, and nowhere is this seen more brilliantly than the year end degree shows of some of the UK’s best university programs. This year we visited University Of The Arts...

read more