The Untapped Difference
Transformative ideas, fasterTransformative Ideas Faster
Do you want to make well-informed choices about where you concentrate resources and investment?
“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”
R&D Director, Food & Beverage
Case Studies
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THE LATEST NEWS
Untapped Thinking
Setting Up Research For Success
There is increasing pressure on brands to unearth new powerful insight with research that goes deeper, yet budget and time constraints present a challenge. Research methodologies are continually evolving to reveal deeper insight with greater agility, so how can...
Magical Stories: 5 Lessons for Innovation
We love how stories are so central to human experiences and how powerful they are in connecting with people. As we all head back to work, school and reality after the summer holiday season, we give you five lessons on why stories help us innovate: 1. Stories...
Inventing Emotional Innovation
In today’s world we know that brands will only be successful if they connect emotionally with their users. This is more straight forward for markets that create an obvious and close bond with consumers such as fashion or travel, but how often are we doing this...