The Untapped Difference

Transformative ideas, faster
We help you create better products and services by untapping human needs, future trends and technical possibilities.

Transformative Ideas Faster

Do you need a futureproof pipeline of brilliant new ideas, based on deep insight and unmet human needs?

Do you want to make well-informed choices about where you concentrate resources and investment?

Do you need to foster a culture of innovation in your team?

“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”

R&D Director, Food & Beverage

Case Studies

See our work in action.

FMCG Innovation: Developing future focused ideas and innovation platforms to build consumer loyalty in Consumer Healthcare

FMCG Innovation: Developing future focused ideas and innovation platforms to build consumer loyalty in Consumer Healthcare

SME/Start-up Innovation: Developing innovative ideas to transform and future-proof the UX for a young, Fashion-Tech Start-up

SME/Start-up Innovation: Developing innovative ideas to transform and future-proof the UX for a young, Fashion-Tech Start-up

Not-For-Profit / Services Innovation: Developing coherent stories for a National Charity to appeal to multiple stakeholders and inspire new products and services for the future

Not-For-Profit / Services Innovation: Developing coherent stories for a National Charity to appeal to multiple stakeholders and inspire new products and services for the future

THE LATEST NEWS

Untapped Thinking

How The Pandemic Is Changing Consumer Behaviour In China

How The Pandemic Is Changing Consumer Behaviour In China

Jun 3, 2020

Turbulent times accelerate change. Given that China is a couple of months ahead of Europe and North America in the Covid-19 pandemic, we are starting to see how longer-term changes may play out globally. We asked our expert Chinese research associate, Weiwei Yang, to...

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5 Top Tips For Online Ideation Success

5 Top Tips For Online Ideation Success

May 21, 2020

1. Time Manage time expectations more realistically. It is important to overestimate the time participants need rather than underestimate. Running over feels slightly more intense when you are in front of a screen so allow for a 30 minute overrun to manage...

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Navigating Trends In Today’s Uncertain World

Navigating Trends In Today’s Uncertain World

May 4, 2020

We are bombarded by how trends are evolving as a result of the rapidly changing Covid-19 crisis, but how do we navigate these? At what point and how do we change our innovation programmes to design for the future? As Jeremy Gutsche, CEO of Trend Hunter describes, we...

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