The Untapped Difference

Transformative ideas, faster
We help you create better products and services by untapping human needs, future trends and technical possibilities.

Transformative Ideas Faster

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Do you need a futureproof pipeline of brilliant new ideas, based on deep insight and unmet human needs?

Do you want to make well-informed choices about where you concentrate resources and investment?

Do you need to foster a culture of innovation in your team?

“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”

R&D Director, Food & Beverage

THE LATEST NEWS

Untapped Thinking

Girls in STEM Mentor: Grow the food we need to get to Mars

Girls in STEM Mentor: Grow the food we need to get to Mars

Our girls in STEM mentor, Jan Choudhury, discusses how science can take you to the stars quite literally if you choose to take that path. And how her career evolved to incorporate both art and science. A career in science will enable you to travel the world – and...

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RECAP: Human Vs. Tech Led Innovation – Who Will Win?

RECAP: Human Vs. Tech Led Innovation – Who Will Win?

Gosh, Erin Baker, New Car Editorial Director at Auto Trader wrote this for us in 2018 and clearly had her finger on the pulse! At Untapped we’re always interested in how people see human vs. tech led innovation. This week the very fabulous Erin Baker has given us her...

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