The Untapped Difference

Transformative ideas, faster
We help you create better products and services by untapping human needs, future trends and technical possibilities.

Transformative Ideas Faster

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Do you need a futureproof pipeline of brilliant new ideas, based on deep insight and unmet human needs?

Do you want to make well-informed choices about where you concentrate resources and investment?

Do you need to foster a culture of innovation in your team?

“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”

R&D Director, Food & Beverage


Untapped Thinking

STEM Mentor: The Futurist Connecting Science, Art And Play

STEM Mentor: The Futurist Connecting Science, Art And Play

Yesim Kunter is a Play Expert, Futurist. Here she explains how play connects with science and art, bringing left brain thinking and right-brain thinking beautifully together. I’m a Play Futurist…. I love what I do! It is a fascinating role that involves range of...

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