The Untapped Difference

Transformative ideas, faster
We help you create better products and services by untapping human needs, future trends and technical possibilities.

Transformative Ideas Faster

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Do you need a futureproof pipeline of brilliant new ideas, based on deep insight and unmet human needs?

Do you want to make well-informed choices about where you concentrate resources and investment?

Do you need to foster a culture of innovation in your team?

“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”

R&D Director, Food & Beverage


Untapped Thinking

Rob Morgan Delves Into Academic Theories On Innovation

Rob Morgan Delves Into Academic Theories On Innovation

We were delighted for Rob Morgan, Sir Julian Hodge Chair and Professor of Marketing & Strategy, to join us on our recent Innovation Gym Webinar. His academic insight into the world of asset mining is fascinating. We've pulled together some of his best quotes from...

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What’s New In Human Insight Methodologies?

What’s New In Human Insight Methodologies?

The world moving online over the past year has necessitated innovation in market research methodologies. With digital techniques already prominent in every researcher's toolbox, there was a broader need to adopt and accelerate online methods that capture actual human...

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