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Untapped Thinking
How To Get The Most Out Of Your Research Agency
A few weeks ago, I wrote about “Setting Up Research For Success” and how in a time and budget constrained environment, clients can best plan their research for maximum return on investment. Collaborating with highly experienced research and innovation expert, Heather...
Research Tips For Sensitive Topics
We've broken down our innovation research for sensitive topics into 10 easy to remember tips, designed especially for research and development teams innovating within the fmcg and consumer healthcare sectors. 1 | Research Objectives As with any user research, it is...
A day in the life of Dr Ananthi Ramachandran
We asked STEM Untapped Role Model, Dr Ananthi Ramachandran, to take us through a day in her life as a Team Leader in the QC Operations Team at a Biotech company. Industry life is a little different from studying a STEM subject so enjoy getting her insight into STEM...
The Increasing Need for MVP Development
The benefits of MVP development, or "Minimum Viable Product" are well known in the tech world. However, we find that the worlds of fmcg and Consumer Healthcare use MVP thinking less. This is a substantial missed opportunity as we believe that using MVP thinking in...