The Untapped Difference
Transformative ideas, fasterTransformative Ideas Faster
Do you want to make well-informed choices about where you concentrate resources and investment?
“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”
R&D Director, Food & Beverage
Case Studies
See our work in action.
THE LATEST NEWS
Untapped Thinking
How To Get The Most Out Of Your Research Agency
A few weeks ago, I wrote about “Setting Up Research For Success” and how in a time and budget constrained environment, clients can best plan their research for maximum return on investment. Collaborating with highly experienced research and innovation expert, Heather...
Social Listening – How do you hear what’s not being said?
David Oglivy, research and marketing guru from the 1960s wrote: The problem with market research is that people don't think how they feel, they don't say what they think, and they don't do what they say. At Untapped, we often talk about how the most powerful...
10 minutes with… Kimberly-Clark
We go behind the scenes with Nuala Donnelly and Federico Pasquini from Kimberly-Clark to chat about Product of the Year UK 2021 winner, Andrex Classic Clean with 3D Wave. Click below to watch. In our first ever, '10 minutes with...', we discuss the story behind...
The simplest way to create good ideas, the Untapped ‘DBD’ Model
How do you come up with a good idea? It’s the number one question that we are asked most often.The simplest way is to remember ... DBD: A good idea = Desirable + Believable + Distinctive Desirable Ideas come from deep Human Insight In a recent Asset Mining session, we...