The Untapped Difference

Transformative ideas, faster
We help you create better products and services by untapping human needs, future trends and technical possibilities.

Transformative Ideas Faster

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Do you need a futureproof pipeline of brilliant new ideas, based on deep insight and unmet human needs?

Do you want to make well-informed choices about where you concentrate resources and investment?

Do you need to foster a culture of innovation in your team?

“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”

R&D Director, Food & Beverage

THE LATEST NEWS

Untapped Thinking

The best tech-for-good innovations of 2020

The best tech-for-good innovations of 2020

The world faces a range of enormous challenges in the 21st century, including climate change, extreme poverty, health pandemics and many other crises.  But while finding solutions to these issues won’t be an easy task, technological advancements and deep user...

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How Should Brands Untap All That Is Great In A Product?

How Should Brands Untap All That Is Great In A Product?

Highly skilled engineers and scientists develop brilliant products all the time which are designed to solve a multitude of user needs. The familiar innovation methodology often starts with the user, defines what's needed, then connects this with what's possible....

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Collaboration – The Smart Way To Invest In Innovation?

Collaboration – The Smart Way To Invest In Innovation?

Untapped shows how new innovation opportunities with a high return on investment can span far beyond the competencies of the core offering. During a recent review of innovation case studies, we were struck by how many brand, product or service-based...

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