Get closer to what people need. Get better products to market faster.
Helping FMCG R&D strengthen corporate innovation by translating deep user understanding into sharper product decisions, connecting great science to clear commercial value.
R&D expertise trusted by world-class brands
A technically sound product can still miss the mark with your users.
You can have plenty of data and a promising product or technology and still have important questions to answer.
Create a stronger link from user need to product to business value.
Get beyond the data
Find out what’s really driving user behaviour, which needs should shape the product, and where your strongest product opportunities are.
Turn insight into product direction
Translate user needs into clear product requirements and priorities to guide your team’s technical choices.
Make the value clear beyond R&D
Connect the science back to the user need, so the wider business understands what sets the product apart.
Give your team the tools, or bring in our experts.
Innovation Gym®
Get 12 months’ access to Untapped’s proven R&D tools for live product-development and corporate innovation projects, with expert support when you need it.
Consultancy
Work directly with Untapped on a product or corporate innovation challenge that requires senior R&D expertise and hands-on support.
What R&D teams say about working with Untapped.
The MVPs developed with Untapped led to 3 prototypes, and we have blown it out of the park.
Each prototype met every action standard, beating internal and external benchmarks on critical metrics.
R&D Director
Untapped enabled us to cut through operational noise and elevated our capabilities into story-led pitches.
They equipped us with confident, compelling narrative frameworks our customers immediately understood.
Chief Innovation Officer
The Untapped team moved quickly and led a series of highly interactive workshops using deep consumer and cultural insights.
We were impressed by the variety and depth of output, which gave us fresh ways to tell new stories about an existing product.
FMCG Beauty Care
R&D Innovation Leader
Decades of R&D experience, distilled into one playbook.
Untapped’s Connected R&D Playbook follows the full journey between user and product, with two sides that work together.
Product development
helps teams turn user needs into better products.
Story development
connects those products back to the people they’re created for and helps teams explain the value behind the science.
Eight tried-and-true tools sit across this cycle,
underpinning both Untapped’s consultancy work and Innovation Gym.
Years of combined experience inside FMCG R&D
R&D projects supported
FMCG organisations supported
The thinking behind Untapped, in print.
Untapping Innovation® captures the methods behind Untapped in a practical guide for R&D teams. It shows teams how to put the thinking into practice in real corporate innovation and product development work.
“The Untapped team has truly ‘bottled their magic’, offering a clear, actionable methodology that keeps organisations grounded in real end-user needs.”
Mike Hughes
Board Chair and Former CEO of Health and Beauty Brands and Manufacturers
What could you unlock with the right support?
You already have capable people and good work underway. Untapped can help you get more out of it.
If there’s a challenge or opportunity where an experienced outside perspective could make a difference, talk to us.
