The Untapped Difference

Transformative ideas, faster
We help you create better products and services by untapping human needs, future trends and technical possibilities.

Transformative Ideas Faster

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Do you need a futureproof pipeline of brilliant new ideas, based on deep insight and unmet human needs?

Do you want to make well-informed choices about where you concentrate resources and investment?

Do you need to foster a culture of innovation in your team?

“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”

R&D Director, Food & Beverage

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Spring 2022 Untapped Newsletter
Autumn 2021 Untapped Newsletter
Spring 2021 Untapped Newsletter

THE LATEST NEWS

Untapped Thinking

Food & Nutrition | Who is an Expert?

Food & Nutrition | Who is an Expert?

I know it is somewhat obvious, but everyone eats. When walking down the street or sitting on the bus, you can hear conversations about ingredients, recipes and dining experiences; we love connecting over food. It is probably why I was drawn to the science of food and...

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Working in Finance | My Journey

Working in Finance | My Journey

I always say I took the scenic route of becoming a financial adviser because it was not a straightforward journey. I loved finance & economics at school, and my A levels reflected that. However, my economics class consisted of two girls, myself included, and a...

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Follow Your Dreams

Follow Your Dreams

My journey to become a Paediatrician-Neonatologist I might be biased, but a career in medicine is absolutely amazing! You get to work in teams of professionals with a shared goal of making patients better. Obviously there are challenges too; one of them being that it...

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