The Untapped Difference
Transformative ideas, fasterTransformative Ideas Faster










Do you want to make well-informed choices about where you concentrate resources and investment?
“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”
R&D Director, Food & Beverage
THE LATEST NEWS
Untapped Thinking
How To Get The Most Out Of Your Research Agency
A few weeks ago, I wrote about “Setting Up Research For Success” and how in a time and budget constrained environment, clients can best plan their research for maximum return on investment. Collaborating with highly experienced research and innovation expert, Heather...
10 Minutes With… David Panos from Year End
Join Untapped partner, Sally Kemkers, as she chats with semiotic and cultural brand expert, David Panos about Cultural Insights And Innovation In A Post Pandemic Era.
5 Observations From The Quirks Event London May 2022
Untapped partner, Sally Kemkers attended The Quirks Event in London May 2022. It was her first face to face conference of the season with plenty of familiar and new faces to see. Here are Sally's five over-arching themes that struck her across the variety of...
STEM Untapped Mentor, Katie Hillan: 5th Year Medical Chemistry Student
Katie shares her STEM story with Untapped Innovation as a 5th year MSci student, studying and managing a placement throughout COVID, Navigating a change in career mindset early on and moments of imposter syndrome, Katie looks back and offers her pieces of advice to...