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THE LATEST NEWS
Untapped Thinking
Rob Morgan Delves Into Academic Theories On Innovation
We were delighted for Rob Morgan, Sir Julian Hodge Chair and Professor of Marketing & Strategy, to join us on our recent Innovation Gym Webinar. His academic insight into the world of asset mining is fascinating. We've pulled together some of his best quotes from...
What’s New In Human Insight Methodologies?
The world moving online over the past year has necessitated innovation in market research methodologies. With digital techniques already prominent in every researcher's toolbox, there was a broader need to adopt and accelerate online methods that capture actual human...
Why Innovation Teams Should Untap Existing Assets To Enrich Future Projects.
Our recent Innovation Gym webinar explored the topic of Asset Mining with guest speakers Rob Morgan and Dr Youmna Mouhamad. Here at Untapped, we typically define Asset Mining as a process that takes teams back through existing knowledge-based assets before embarking...