The Untapped Difference

Transformative ideas, faster
We help you create better products and services by untapping human needs, future trends and technical possibilities.

Transformative Ideas Faster

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Do you need a futureproof pipeline of brilliant new ideas, based on deep insight and unmet human needs?

Do you want to make well-informed choices about where you concentrate resources and investment?

Do you need to foster a culture of innovation in your team?

“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”

R&D Director, Food & Beverage


Untapped Thinking

STEM Mentor: The amazing woman behind Coders of Colour

STEM Mentor: The amazing woman behind Coders of Colour

Tolúlọpẹ́ Ògúnrẹ̀mý is the Founder of the award-winning organisation Coders of Colour. It's an organisation with the aim of getting under-represented people of colour into the technology industry and providing an opportunity for them to experiment with coding in a...

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