The Untapped Difference

Transformative ideas, faster
We help you create better products and services by untapping human needs, future trends and technical possibilities.

Transformative Ideas Faster

Do you need a futureproof pipeline of brilliant new ideas, based on deep insight and unmet human needs?

Do you want to make well-informed choices about where you concentrate resources and investment?

Do you need to foster a culture of innovation in your team?

“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”

R&D Director, Food & Beverage

THE LATEST NEWS

Untapped Thinking

5 Top Tips For Online Ideation Success

5 Top Tips For Online Ideation Success

1. Time Manage time expectations more realistically. It is important to overestimate the time participants need rather than underestimate. Running over feels slightly more intense when you are in front of a screen so allow for a 30 minute overrun to manage...

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Navigating Trends In Today’s Uncertain World

Navigating Trends In Today’s Uncertain World

We are bombarded by how trends are evolving as a result of the rapidly changing Covid-19 crisis, but how do we navigate these? At what point and how do we change our innovation programmes to design for the future? As Jeremy Gutsche, CEO of Trend Hunter describes, we...

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Emerging Trends: What Next For “Home HQ”?

Emerging Trends: What Next For “Home HQ”?

During lockdown and home confinement, we see articles every day that try to predict the "new normal" way of living - and its impact on businesses. There is no doubt that the pandemic has caused a drastic and rapid shift to a home-centred existence. But in reality, the...

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