Blogs & Resources

Reformulation can feel frustratingly inefficient, with functional teams pulling in different directions, costly iterations, and uncertainty around what really matters to consumers. Untapped’s Ideal Product Model Blueprint addresses this by giving R&D a clear, evidence-based framework to focus on what…

In-Cosmetics 2026 reveals a major shift from surface-level beauty to biology-driven longevity. Discover the trends shaping the future of skincare, wellness, and innovation for R&D.

In today’s fragmented, AI-driven market, innovation teams risk chasing amplified micro-trends instead of real human needs. This article explores how R&D teams can cut through cultural noise, avoid the “rabbit hole” of niche trends, and refocus on meaningful, need-led innovation.

At the Beauty & Wellness Law Summit in London, legal experts revealed how regulation, claims, and consumer trust are reshaping innovation in beauty. For FMCG R&D leaders, the message was clear: the future of product development goes far beyond formulation.

As FMCG and healthcare giants streamline and refocus, retailers are investing in immersive, experience-led “retail theatre.” But without insight-driven R&D, even the most dazzling store concepts risk becoming generic. This frontline perspective explores how R&D can elevate product stories, shape…

At Empak 26, experts across R&D, data and branding explored how consumer-first packaging is evolving beyond protection and compliance to deliver emotional connection, trust and smarter digital experiences. From QR-enabled simplification to behaviour-led design and luxury brand equity, the discussion…

Product Stories are not marketing polish, they’re a practical R&D tool for exploring, stress-testing and translating innovation into real-world impact. Across three very different use cases, they helped teams unlock better ideas, move faster and protect return on R&D…

CES 2026 marked a clear turn away from spectacle and toward technologies designed to fit seamlessly into everyday life. Rather than headline-grabbing breakthroughs, the most compelling innovations focused on usability, trust, and integration into real human routines, signalling a more…

As pressure on R&D teams continues to rise, the biggest gains often come from how we work day to day. These eight atomic habits show how small shifts in behaviour can strengthen commercial relevance and real-world impact in 2026.

The British Beauty Council’s “Future of Beauty” event this week was one of the most intelligently curated industry gatherings we’ve seen in quite a long time. Every panel was deliberate, with a mix of business leaders, founders, scientists and creatives who together…

Packing Innovation On Show At London Packaging Week 2025 Two days at London Packaging Week left me energised by many examples of how packaging is evolving. As a user-centric product developer, I see this convergence between feeling and function as the…