Fresh Thinking
Blogs & Resources
Quirks London 2026: AI: Possibilities and Pragmatism for Research & Insights
It was great to spend time at the Quirk’s Media Event in London this week, immersing in the latest thinking and case studies from the research and insights industry. There was only really one topic of conversation …. AI and its continued transformative impact on the Insights industry.
As Seen In
Untapped Innovation and BookTrust win MRS Award
Leading innovation consultancy, Untapped Innovation, in partnership with BookTrust has won Independent Consultants of the Year, sponsored by The ICG, at the MRS Awards 2023 for their work with vulnerable families, using innovative qualitative research.
The Power of Connection: How it can Improve Innovation
Much like a light bulb needs a connection between the power source, conducting wires, switch and bulb for it to shine, R&D teams require the skills, structure, vision and focus to create bright ideas that result in breakthrough products. Our…
How user insights bring breakthrough, future-proofed products to market
The biggest challenge scientists and engineers face when imagining or reimagining a product is anticipating the needs of the future user. Science that listens is a fresh, exciting approach that helps us to understand this, but what does it really…
Four Ways To Make Training Stick
A study run in 2006 by Saks & Belcourt found that only 62% of people on a training programme tried to reapply their learning afterwards, dropping to 44% six months after the training. It is a common problem facing many organisations with…
3 ways innovation gym delivers instant impact
Built for real R&D work, Innovation Gym delivers instant impact by building innovation muscle through targeted, on-demand micro-learning.
Stronger Together: A Collaboration Story in Building Powerful Insights Across Panasonic
WEBINAR 17 November at 3pm (GMT) Join us and delve into how Panasonic’s strategic collaborations scaled insight training and engaged talent globally, making ‘Insight Driven Value’ an everyday habit within the business. Our experts from Panasonic, Untapped Innovation, OptimaRetail and…
Innovation Gym proud finalists in the Women In Innovation Awards
We were delighted that Innovation Gym was shortlisted in the recent inaugural Women In Innovation Awards, organised by WIN (Women In Innovation) in NYC on 23 September 2022. WIN is an inspiring community of women working together to help build a world where women are…
Research Tips For Sensitive Topics
We’ve broken down our innovation research for sensitive topics into 10 easy to remember tips, designed especially for research and development teams innovating within the fmcg and consumer healthcare sectors. 1 | Research Objectives As with any user research, it…
The Increasing Need for MVP Development
The benefits of MVP development, or “Minimum Viable Product” are well known in the tech world. However, we find that the worlds of fmcg and Consumer Healthcare use MVP thinking less. This is a substantial missed opportunity as we believe…
10 Minutes With… David Panos from Year End
Join Untapped partner, Sally Kemkers, as she chats with semiotic and cultural brand expert, David Panos about Cultural Insights And Innovation In A Post Pandemic Era.
5 Observations From The Quirks Event London May 2022
Untapped partner, Sally Kemkers attended The Quirks Event in London May 2022. It was her first face to face conference of the season with plenty of familiar and new faces to see. Here are Sally’s five over-arching themes that struck…
Social Listening – How do you hear what’s not being said?
David Oglivy, research and marketing guru from the 1960s wrote: The problem with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say. At Untapped, we often…
