Fresh Thinking
Blogs & Resources
Untapped Claims & demos™: A Practical guide for R&D
Untapped Claims & Demos™ builds on the Untapped Product Story™ Arc, helping R&D teams translate user insights and technical breakthroughs into claims and demonstrations that are distinctive, credible and commercially meaningful.
As Seen In
Business Insider covers The Innovation Gym – Transforming Innovation and Redefining Training
“Untapped Innovation provides expert training and delivers instant impact with the Innovation Gym programme.” Business Insider.
The Paradox of group creativity: can collaboration and innovation go hand-in-hand?
Have you ever found yourself stuck in a group brainstorming session struggling to develop fresh ideas? Does the key to unlocking creativity fall in the balance between solo and group brainstorming?
5 Big Research & Development (R&D) Challenges: How Ideal Product ‘Attributes’ Maximise Innovation Success
In this blog, we will explore five major R&D challenges that often hinder product success, and how we can overcome them using our Ideal Product Model (IPM), a consumer-centric framework for breakthrough product development.
Our Must Have Summer Products
Untapped Innovation pride ourselves on being product experts; our expertise span all sectors from food and beverage, to technology and beauty brands. Deirdre, Sally and Suzanne have worked closely with a diverse scope of clients, innovating products and ideas to…
Actioning Consumer Insight into Breakthrough Products
We recently led food research in London, conducting face to face IDIs and sampling products with consumers, with the aim to create an Ideal Product Model with the client. Using the new Innovation Gym blueprints for IPM and MVP, we…
User-led innovation training
At Untapped Innovation, we’re often asked to deliver training to help meet a specific project need or client objective. We recently led an Ideal Product Modelling (IPM) workshop for Perrigo, our consumer healthcare client in Dublin, and with the aid…
The making of Innovation Gym
Market Research Consultant, Bryony Hughes and Innovation Insights Manager, Aveen Redjep, were two very important people involved in the creation of our Innovation Gym training modules. Three years on, and with the courses gaining increasing interest in the innovation and…
Artificial Intelligence: an exciting new chapter for the insight industry
At Untapped Innovation, we’ve been closely monitoring the ever-increasing number of AI enabled suppliers, and assessing the potential opportunities to harness AI to strengthen our work. Late last year, one of our expert associates, Bryony Hughes, attended the Innovation Insights…
Training for innovators – the decathletes of the corporate world
Sporting metaphors are rife in business, and with good reason: both fields are competitive, goal oriented and emphasise teamwork and leadership.
Untapped Innovation and BookTrust win MRS Award
Leading innovation consultancy, Untapped Innovation, in partnership with BookTrust has won Independent Consultants of the Year, sponsored by The ICG, at the MRS Awards 2023 for their work with vulnerable families, using innovative qualitative research.
The Power of Connection: How it can Improve Innovation
Much like a light bulb needs a connection between the power source, conducting wires, switch and bulb for it to shine, R&D teams require the skills, structure, vision and focus to create bright ideas that result in breakthrough products. Our…
How user insights bring breakthrough, future-proofed products to market
The biggest challenge scientists and engineers face when imagining or reimagining a product is anticipating the needs of the future user. Science that listens is a fresh, exciting approach that helps us to understand this, but what does it really…
