Fresh Thinking

Blogs & Resources

Reformulating Without Losing the Consumer: How Untapped’s Ideal Product Model Blueprint Protects Margin and Brand Equity 

Reformulation can feel frustratingly inefficient, with functional teams pulling in different directions, costly iterations, and uncertainty around what really matters to consumers. Untapped’s Ideal Product Model Blueprint addresses this by giving R&D a clear, evidence-based framework to focus on what must be protected, where costs can be reduced, and how…
READ MORE Reformulating Without Losing the Consumer: How Untapped’s Ideal Product Model Blueprint Protects Margin and Brand Equity 
As Seen In
Independent

“Despite Growing Awareness, Business Silos Remain a Major Obstacle to Innovation, Say Untapped Innovation Co-Founders“

—The Independent

“Untapped Innovation Provides Expert Training and Delivers Instant Impact With The Innovation Gym Program“

—Business Insider

“Untapped Innovation Co-Founders on How Their Unique Expertise Helped Develop The Firm’s Human-Led Innovation Ethos“

—Investing.com

MVP’s in the real world: practical tips for R&D

Aveen Redjep, ‘MVP and Prototyping’ Innovation Gym trainer, shares insights on common misconceptions around Minimum Viable Products (MVP’s) and how all R&D teams can use MVP thinking to launch faster, develop smarter, reduce risk, and align well with consumer expectations.

Untapped’s Winter Essentials

Innovating breakthrough products starts with a consumer-centric mindset. By focusing on user needs and insights, R&D teams can create products that resonate deeply with consumers and drive success in market.