Fresh Thinking
Blogs & Resources
The future of food innovation: Five priorities for R&D leaders
I spent two days at the Future Food-Tech Conference in London last week, listening to conversations spanning healthier ageing and GLP-1s, climate resilience, novel ingredients, AI, reformulation and the challenge of scaling food-tech innovation.
As Seen In
Reducing R&D Rework and maximising R&D Investment: Critical Stage-Gate Considerations In Volatile Economic Times
In volatile economic times, the organisations that will win are those that resist the temptation of premature numbers and instead base their early-stage decisions on clarity, deeper evidence, and meaningful human insight.
Breakthrough innovations don’t start with brainstorms; they start with deeper insights
If you’re asking people what they want, you’re already on the wrong track. In qualitative research, especially when aiming for deeper insight, the goal isn’t to take consumer suggestions literally. It’s to uncover the needs, frustrations and desires that consumers might struggle to…
AI Transforms Market Research: IIEX 2025 Conference Insights
While the impressive innovations showcased at this years IIEX demonstrate AI’s many benefits, the brands using it most successfully are those who are able to combine AI efficiency with human contextual understanding and strategic thinking. (Image by FreePix)
MVP’s in the real world: practical tips for R&D
Aveen Redjep, ‘MVP and Prototyping’ Innovation Gym trainer, shares insights on common misconceptions around Minimum Viable Products (MVP’s) and how all R&D teams can use MVP thinking to launch faster, develop smarter, reduce risk, and align well with consumer expectations.
Smarter R&D: When To Use AI To Help Guide R&D Investment (And What To Watch Out For)
In today’s innovation landscape, R&D teams are navigating a complex, high-stakes environment. The pressure is on to deliver products that are not only advanced and scalable, but also deeply resonant with real human needs. In this context, AI is emerging…
Fragrance as a Product: Start with the user
Our team recently stepped into a world of perfumery at the Experimental Perfume Club (EPC), to immerse ourselves in a hands-on innovation experience. It was an exercise in creativity, decision-making and user experience.
10 Lessons for R&D Leaders from Holland & Barrett’s Flagship Store: A Masterclass in Integrated Shopper-Product Experiences
As FMCG R&D leaders seek to develop breakthrough innovations in an increasingly competitive and cost-conscious environment, the latest Holland & Barrett flagship store offers a compelling case study. More than just a retail refresh, this space represents a radical rethinking…
Overcome R&D Challenges and Maximise Return on Investment with a Winning MVP
In today’s competitive landscape, R&D teams are under more pressure than ever to deliver innovative, high-performing products—without blowing timelines or budgets. We’ll explore some common challenges R&D teams face and how a structured, MVP-driven approach can help overcome them.
Breaking Down Silos for Breakthrough Innovation | As Seen in The independent
“Untapped Innovation leverages user data and promotes collaboration to provide organisations with a road map for success through its Ideal Product Model Blueprint” The Independent
Exploring the Future of Health: Adjacent Trend Insights from WIRED Health 2025
The WIRED Health Conference in London highlighted the future of healthcare, extending beyond medicine to consumer health and lifestyle. Innovations like microbiome-friendly habits and AI-driven longevity have major implications for FMCG brands, influencing skincare, nutrition, and home-care industries.
The power of narrative & synergy for success | Expert Insights with Rich Smith
Storytelling isn’t just a nice-to-have—it’s the secret sauce that makes innovation stick. A great idea on its own isn’t enough; it needs a compelling narrative to bring it to life.
Untapped’s Winter Essentials
Innovating breakthrough products starts with a consumer-centric mindset. By focusing on user needs and insights, R&D teams can create products that resonate deeply with consumers and drive success in market.
