Fresh Thinking
Blogs & Resources
What AI, Ecosystems and Product Stories Have in Common
After two inspiring days at ISPIM and the Innovation Conference Board in Granada, I returned with fresh ideas, new connections and renewed confidence in the future of innovation.
A clear theme emerged: innovation isn’t just about technology. It’s about understanding people, anticipating change and communicating ideas in ways that inspire action.
As Seen In
The power of narrative & synergy for success | Expert Insights with Rich Smith
Storytelling isn’t just a nice-to-have—it’s the secret sauce that makes innovation stick. A great idea on its own isn’t enough; it needs a compelling narrative to bring it to life.
Untapped’s Winter Essentials
Innovating breakthrough products starts with a consumer-centric mindset. By focusing on user needs and insights, R&D teams can create products that resonate deeply with consumers and drive success in market.
5 Sustainable Pack Innovations | Empak NEC 2025
Empak NEC 2025 saw thousands of packaging engineers, innovators and business leaders come together. This blog looks at five innovation case studies, highlighting the sustainability trends on show.
Human-led Innovation | As Seen In Investing.com
“Untapped Innovation Co-Founders on How Their Unique Expertise Helped Develop The Firm’s Human-Led Innovation Ethos” investing.com
The Evolving Role of R&D in 2025 and Beyond
At Untapped Innovation, we recognise that the role of R&D is constantly evolving. Scientists and engineers must understand user needs and translate them into superior products. However, to succeed in the market, R&D must also enhance their communication skills, effectively…
Business Insider covers The Innovation Gym – Transforming Innovation and Redefining Training
“Untapped Innovation provides expert training and delivers instant impact with the Innovation Gym programme.” Business Insider.
The Paradox of group creativity: can collaboration and innovation go hand-in-hand?
Have you ever found yourself stuck in a group brainstorming session struggling to develop fresh ideas? Does the key to unlocking creativity fall in the balance between solo and group brainstorming?
5 Big Research & Development (R&D) Challenges: How Ideal Product ‘Attributes’ Maximise Innovation Success
In this blog, we will explore five major R&D challenges that often hinder product success, and how we can overcome them using our Ideal Product Model (IPM), a consumer-centric framework for breakthrough product development.
Our Must Have Summer Products
Untapped Innovation pride ourselves on being product experts; our expertise span all sectors from food and beverage, to technology and beauty brands. Deirdre, Sally and Suzanne have worked closely with a diverse scope of clients, innovating products and ideas to…
Actioning Consumer Insight into Breakthrough Products
We recently led food research in London, conducting face to face IDIs and sampling products with consumers, with the aim to create an Ideal Product Model with the client. Using the new Innovation Gym blueprints for IPM and MVP, we…
User-led innovation training
At Untapped Innovation, we’re often asked to deliver training to help meet a specific project need or client objective. We recently led an Ideal Product Modelling (IPM) workshop for Perrigo, our consumer healthcare client in Dublin, and with the aid…
The making of Innovation Gym
Market Research Consultant, Bryony Hughes and Innovation Insights Manager, Aveen Redjep, were two very important people involved in the creation of our Innovation Gym training modules. Three years on, and with the courses gaining increasing interest in the innovation and…
