Blogs & Resources

Untapped Innovation chats with Kimberly-Clark about the story behind Andrex Classic Clean’s award-winning journey from bold idea to Product of the Year.

How do you come up with a good idea? It’s the number one question that we are asked most often.The simplest way is to remember … DBD: A good idea = Desirable + Believable + Distinctive Desirable Ideas come from…

A few weeks ago, I wrote about “Setting Up Research For Success” and how in a time and budget constrained environment, clients can best plan their research for maximum return on investment. Collaborating with highly experienced research and innovation expert,…

There is increasing pressure on brands to unearth new powerful insight with research that goes deeper, yet budget and time constraints present a challenge. Research methodologies are continually evolving to reveal deeper insight with greater agility, so how can clients…

We love how stories are so central to human experiences and how powerful they are in connecting with people. As we all head back to work, school and reality after the summer holiday season, we give you five lessons on…

In today’s world we know that brands will only be successful if they connect emotionally with their users.  This is more straight forward for markets that create an obvious and close bond with consumers such as fashion or travel, but…

Innovation is all about seeking out new and better ways to do things.  So when it came to creating our innovation training, we also looked for new and better ways….asking ourselves how we could help clients build innovation skills, even…

We were delighted for Rob Morgan, Sir Julian Hodge Chair and Professor of Marketing & Strategy, to join us on our recent Innovation Gym Webinar. His academic insight into the world of asset mining is fascinating. We’ve pulled together some…

The world moving online over the past year has necessitated innovation in market research methodologies. With digital techniques already prominent in every researcher’s toolbox, there was a broader need to adopt and accelerate online methods that capture actual human behaviour…

Our recent Innovation Gym webinar explored the topic of Asset Mining with guest speakers Rob Morgan and Dr Youmna Mouhamad. Here at Untapped, we typically define Asset Mining as a process that takes teams back through existing knowledge-based assets before…

Unlocking Innovation Value With Your Existing Assets Wednesday 12th May at 12 pm GMT Webinar Outline We firmly believe that every business, no matter how big or small, is sitting on riches or ‘assets’ that are lying dormant or underused….