10 minutes with… Kimberly-Clark
Untapped Innovation chats with Kimberly-Clark about the story behind Andrex Classic Clean’s award-winning journey from bold idea to Product of the Year.
We go behind the scenes with Nuala Donnelly and Federico Pasquini from Kimberly-Clark to chat about Product of the Year UK 2021 winner, Andrex Classic Clean with 3D Wave.
In this ’10 minutes with…‘, we discuss the story behind finding a big, new idea and bringing that new idea to market to winning the accolade of Best Toilet Tissue of 2021.
Click below to watch.
3 takeaways for R&D
🧻 Create a strong product brief with best ever concept test results
🧻 Frequent prototyping and iteration creates a robust product model with clear specifications
🧻 Constant communication between R&D, Insights, Design and Marketing, even in a pandemic
