10 minutes with… Kimberly-Clark

Girls in STEM Mentor jan Choudhury

by | 22 Mar, 2022 | Untapped Thinking

We go behind the scenes with Nuala Donnelly and Federico Pasquini from Kimberly-Clark to chat about Product of the Year UK 2021 winner, Andrex Classic Clean with 3D Wave. Click below to watch.

In our first ever, ’10 minutes with…’, we discuss the story behind finding a big, new idea and bringing that new idea to market to winning the accolade of Best Toilet Tissue of 2021. And it’s worth a watch to grab some insider tips from this fantastic innovation team. 

The main takeaways from our chat were:
– Creating a strong product brief with best ever concept test results
– Frequent prototyping and iteration to create a robust product model with clear specifications
– Constant communication between R&D, Insights, Design and Marketing, even in a pandemic

Thanks to Nuala and Federico for taking the time, and it was a delight to be part of the innovation process.

De-code more innovation case studies

Download a copy of our DeCode Magazine which dissects success points of other fascinating case studies.

Related Articles

Fast-track access to expert innovation insight and thinking – OnTap When You Need It

Written by Deirdre Walters

Hi, I’m D! I’m a founding partner of Untapped Innovation. We help scientists, engineers and R&D experts to create better products by listening for human needs, future trends and technical possibilities: fresh thinking, breakthrough products. I love nothing more than combining ingredients from different worlds – everyday human life, emerging technologies and future trends – to invent exciting new products & services. With a degree in Chemistry and a broad spectrum of experience in manufacturing, technology development, and marketing, I have a firm grasp of how to translate new ideas into action, creating big impact.