In our first ever, ’10 minutes with…’, we discuss the story behind finding a big, new idea and bringing that new idea to market to winning the accolade of Best Toilet Tissue of 2021. And it’s worth a watch to grab some insider tips from this fantastic innovation team.
The main takeaways from our chat were:
– Creating a strong product brief with best ever concept test results
– Frequent prototyping and iteration to create a robust product model with clear specifications
– Constant communication between R&D, Insights, Design and Marketing, even in a pandemic
Thanks to Nuala and Federico for taking the time, and it was a delight to be part of the innovation process.
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