Fresh Thinking
Blogs & Resources
Reformulating Without Losing the Consumer: How Untapped’s Ideal Product Model Blueprint Protects Margin and Brand Equity
Reformulation can feel frustratingly inefficient, with functional teams pulling in different directions, costly iterations, and uncertainty around what really matters to consumers. Untapped’s Ideal Product Model Blueprint addresses this by giving R&D a clear, evidence-based framework to focus on what must be protected, where costs can be reduced, and how…
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Human Centric tech: 3 Lessons from the insight interface
With the rise of AI, machine learning and data analytics and the rising success of tech-based start-ups we could be forgiven for believing that businesses of the future are moving away from human beings and closer to a world where…
Hunting growth in the third sector
At Untapped, we are passionate about giving back, and ensure that we donate our time to good causes and third sector groups every year such as SportInspired, The British Science Association and WISE (Women in STEM). We think innovation is…
2019 Degree show round up – 4 Big Themes
At Untapped, we are passionate about connecting human needs, technical possibilities and future trends, and nowhere is this seen more brilliantly than the year end degree shows of some of the UK’s best university programs. This year we visited University…
Intentional Sustainability – Designing it right from the start
So much of the sustainability conversation is influenced by our rear view mirror, as we attempt to fix problems that have been created over time. And while this is important, what if we could design sustainability into our propositions right…
Fashion Innovation: Make do & mend
As it’s Fashion Revolution Week and was also Earth Day on Monday, Untapped has been looking at sustainability trends in innovation and has invited one of our talented associates, Molshee Vaid, to write this blog. Molshree is a freelance consultant working…
