A better recipe for food and beverage innovation.
Untapped Innovation helps product development teams uncover what people really want, then translate those needs into clear product direction and a story that makes sense across the business.
Trusted across food and drink R&D
Food and beverage R&D has a lot on its plate.
Too many opportunities. Not enough time.
New trends, ingredients, and technologies create plenty of possible directions. The challenge is identifying which ones meet a real user need and deserve further investment.
The science works. But does the experience?
Increasingly benefit led, but taste and texture will always come first. And the whole experience must be right from aroma and appearance to packaging and positioning.
A strong benefit gets lost in translation.
The value may be clear inside R&D, but isn’t always obvious to everyone else. Teams need a product story that’s easy to understand and evidence-backed.
What Untapped brings to your R&D team.
See the product in context.
Understand how people use your product, what they expect from it, and what they’re trying to achieve. This reveals the functional and emotional jobs the product needs to do.
Give your team a product blueprint.
Translate those needs into sensory attributes, features, ingredients, packaging components, and measures that guide development, prototyping, and testing.
Craft a story that holds up.
Connect your technical choices to benefits people recognise, so product stories, claims, and wider business decisions all trace back to something users value.
Give your team the tools, or bring in our experts.
Take it on in-house.
Give your team guided access to the methods our consultants use, ready to apply to live projects.
Bring us into the project.
Partner directly with our FMCG R&D consultants to tackle a specific FMCG product development, portfolio, or communication challenge.
a
How a snack brand turned prototype feedback into a shared product roadmap.
The challenge
A leading FMCG snack brand wanted to understand where its functional range could create the greatest value and how to optimise it for launch.
How Untapped helped
Untapped combined rapid prototype testing with Jobs to Be Done thinking. The team explored the target occasion and how users responded to the prototypes, then translated their sensory feedback into an Ideal Product Model Blueprint™.
The result
The work showed where the range had the strongest appeal and how the products could work together as a portfolio. R&D and Marketing left with a concrete plan for the next stage of development.
More work in food and beverage
Let’s start with the brief.
Tell us about your FMCG product development challenge.
We’ll talk it through together and see if Untapped is a good fit.
