Case Study
From Concept to Confidence: Rapid Prototype Testing to Build a Winning Functional Snack Range and Untapped Ideal Product Model Blueprint™
The Client
A leading European FMCG snack brand developing a new functional snack range for specific consumer moments.
The Challenge
- Cut through a crowded snacking landscape with a credible, distinctive proposition.
- Validate which formats and benefits win in key consumer moments.
- Strengthen the Product Attribute Hierarchy so R&D and Marketing could align behind a clear, decision-ready innovation brief.
The Results
- The functional snack range showed strong appeal for the consumer occasion, with greater distinctiveness and clearer navigation when assessed as a full range.
- Consumer insights were distilled into an Ideal Product Blueprint, sharpening the Jobs-To-Be-Done and giving R&D and Marketing a confident, aligned roadmap for next-stage innovation.
Untapped Approach
Mapped the occasion and Jobs-To-Be-Done to clarify where a functional snack could win.
Designed agile, qualitative research workshop with core snackers to assess substitutability and fit.
Tested a range stimulus to compare the range vs. single-SKU performance.
Evaluated prototype satisfiers/dissatisfiers and translated sensory insight into a practical, decision-ready Ideal Product Model Blueprint.
“We helped the client turn early insight into clear strategy; refined product portfolio choices; translated prototype feedback into actionable attribute hierarchy; left the client with a framework they can easily build on.”
Suzanne Allers
