Hands-on innovation consulting for FMCG R&D teams.
Our senior FMCG R&D consultants get deep into the work with you, pushing the thinking further and helping you develop a product, pipeline, or story worth investing in.
R&D expertise trusted by world-class brands
Even experienced teams can get too close to the work.
You may already have the capability in-house. What’s harder to find is the time and headspace to step back from the product challenge in front of you and see a different way through it.
Bring us in when:
Your pipeline has gaps and leadership is asking for stronger ideas.
You’re working out how a promising technology could become a product people love.
You need an experienced outside perspective to strengthen the case for investment.
From promising science to a product worth backing.
Find the opportunity
The most valuable user needs aren’t always the most obvious.
We dig beneath the initial findings to uncover overlooked opportunities, or get more out of research you already have.
Set the product brief
Which benefits should take priority?
Where can you compromise, and where can’t you? We turn user evidence into a focused brief for concepts, prototypes, and product development.
Show the difference
A technical advantage is only compelling when people can see why it matters.
We bring that value to life through credible product stories, claims, and demonstrations.
Senior expertise, with its sleeves rolled up.
Every innovation consulting engagement brings your team together with senior consultants who stay involved from the first conversation to the final output.
Start with what you know
Nobody knows your product, technology, or organisation better than your team. Our process builds on that knowledge, with plenty of discussion and healthy challenge along the way.
Built around the brief
Some questions need a focused workshop. Others call for deeper research or hands-on support over time. We adapt our tools and methods to suit the brief and the way your team works.
Look beyond your aisle
Food, drink, beauty, personal care, and household products have more in common than you might think. Working across them helps us spot connections—and possibilities—that are easy to miss from inside one category.
Every output earns its keep
You won’t be left with a presentation full of interesting observations. We create focused outputs your team can put to work, from opportunity areas and product briefs to concepts, claims, and demonstrations.
A closer look at our innovation consulting work.
Untapped helped us transform flavour longevity from a subjective aspiration into a structured, multi-factor technical model. They created a shared framework that reduces internal friction, strengthens cross-R&D collaboration and will significantly accelerate our speed to market.
Innovation Director
The MVPs developed with Untapped led to 3 prototypes and we have blown it out of the park.
Each prototype met every action standard, beating internal and external benchmarks on critical metrics.
R&D Director
Untapped enabled us to cut through operational noise and elevated our capabilities into story-led pitches.
They equipped us with confident, compelling narrative frameworks our customers immediately understood.
Chief Innovation Officer
The Untapped team moved quickly and led a series of highly interactive workshops using deep consumer and cultural insights.
We were impressed by the variety and depth of output, which gave us fresh ways to tell new stories about an existing product.
FMCG Beauty Care
R&D Innovation Leader
Want to put our tools to work in-house?
Innovation Gym® gives your team a 12-month subscription to the same eight tools behind our innovation consulting work.
Apply them to live projects using:
Frequently Asked Questions
Let’s see where your science could take you.
Tell us what you’re working through.
We’ll bring a senior R&D perspective and see if we’re the right innovation consulting firm to help.
