About Untapped Innovation.
Founded by former P&G R&D leaders, Untapped works closely with R&D teams on active projects and equips them with tools to keep moving independently.
R&D expertise trusted by world-class brands
A playbook built from decades inside R&D.
Untapped Innovation® was founded in 2012 by four former P&G colleagues who had spent their careers working across R&D, product research, insight, marketing and manufacturing.
They started Untapped to bring that experience to other FMCG R&D teams, with a first-hand understanding of the pressures and complexity of product development.
Over the years, the team turned what worked into a connected set of methods to develop better products and tell stronger product stories. Those methods now underpin Untapped’s consultancy work, Innovation Gym® and the book Untapping Innovation®.
Today, Deirdre Walters, Sally Kemkers and Suzanne Allers lead Untapped alongside a wider network of specialists, helping R&D teams use these methods on live product-development challenges and build approaches they can apply again across future projects.
Meet the partners.
Deirdre Walters
Deirdre has spent more than 15 years moving across R&D, marketing, and manufacturing at P&G, giving her a rare cross-functional view of product development.
A chemistry graduate with a CIM Marketing Diploma, she co-created Technical Product Story and is also an angel investor and co-founder of a STEM charity.
Sally Kemkers
Sally has spent her career getting beneath the surface of what people say to uncover what they really need.
During 17 years at P&G, she held senior R&D and insight roles across the UK, Germany, Japan, and Dubai. She is also an angel investor and supports aspiring innovators through non-profit collaborations.
Suzanne Allers
Suzanne has spent her career helping R&D teams connect changing user needs with new technologies to create better products. During 17 years at P&G R&D, she co-created Technical Product Story, bringing together deep user understanding and technical insight. A Natural Sciences graduate from Cambridge with a PhD in Chemistry, she combines scientific rigour with a curiosity about people, products and how things work, and is also co-founder of a STEM charity.
More than an outside perspective.
We’ve sat where you sit
We know the pressures you face because we’ve lived them. Our tools and approach come from years of real product work across categories.
We connect the dots
We bring user needs, technical possibilities, and commercial requirements into the same conversation so you can see what matters and make clearer calls.
We make it practical
Our proprietary tools turn complex questions into clear product direction and give your team a repeatable way to apply the thinking to future projects.
Need a specialist? We know one.
Untapped Innovation’s network of more than 100 associates spans a wide range of sectors and disciplines. Meet some of the people bringing fresh thinking and hard-won experience to consultancy projects and Innovation Gym® support.
Inside Untapped Innovation.
The core team who work alongside our partners day to day.
