Resources for R&D teams
Articles, tools, case studies and reports to help R&D understand users, know what to develop, and focus on the science where it counts.
Articles
Tools
Case studies
Reports
Articles
Ideas to take into your next project.
Practical thinking on where product development tends to stall, and how to move it forward.
Tools
See how the tools work.
Explore the eight tools in the Connected R&D Playbook. See what each one does, and where it fits in your work.
User – Product
Use projective techniques to uncover the functional and emotional needs people struggle to articulate.
Translate user jobs into the desired experience and technical requirements for a stronger product brief.
Prioritise what matters most and create an early prototype that generates useful learning.
Product – User
Tell a compelling story that connects the user’s world, the product benefit, and the science behind it.
Turn a product idea into a concise, testable concept built around insight, benefit, and reason to believe.
Create credible product promises and demonstrations that show people what they can expect.
Product User Journey
Map how people use products today to reveal pain points, positives, and unmet needs.
Deeper Insights
Use projective techniques to uncover the functional and emotional needs people struggle to articulate.
Ideal Product Model
Translate user jobs into the desired experience and technical requirements for a stronger product brief.
MVP & Prototyping
Prioritise what matters most and create an early prototype that generates useful learning.
Technology Mode of Action
Define how the technology uniquely solves the root cause of a user problem.
Product Story
Tell a compelling story that connects the user’s world, the product benefit, and the science behind it.
Concept Thinking
Turn a product idea into a concise, testable concept built around insight, benefit, and reason to believe.
Claims & Demos
Create credible product promises and demonstrations that show people what they can expect.
The whole playbook, in one place.
Untapping Innovation® brings all eight tools together, with real case examples throughout.
Case studies
See the work in action.
Real projects that turned user insight into real, tangible next steps.
Reports
Go deeper.
Longer reads on the questions shaping FMCG R&D.
