Beauty and Personal Care R&D, formulated around what people really want.
Untapped Innovation helps your R&D team get to the root of the why, turn it into product direction, and make the science matter beyond R&D.
Trusted across beauty and R&D
Beauty and Personal Care R&D is under the microscope.
Every shelf and every reel makes the same promise.
Hydrating, brightening, clinically-proven. When so many products over-promise benefits, the challenge is finding the need that’s genuinely unmet and a benefit people will notice.
The formula works, but does it feel like it?
Technical performance is only part of the picture.
Texture, fragrance, colour, and packaging all shape how people judge a product, yet these choices are often made without putting the user first.
Strong science, lost in translation.
The technical details behind formulation can be hard to explain outside of R&D. Teams need a clear, evidence-backed story that marketing can build claims on, and the wider business can get behind.
Report: Better products, better beauty businesses
A practical guide for UK beauty founders who want to turn close consumer understanding into products that perform, communicate credibly, and support a stronger, longer-term business.
Download your copy.
Latest reading
Vegetable-inspired fragrances are continuing to flourish in 2026
The future of beauty: what FMCG R&D leaders can learn from the industry’s sharpest minds
Three tools that connect beauty science to what people value.
Let’s start with the brief.
Tell us what you’re working on.
We’ll talk it through together and see if Untapped is a good fit.
