Case Studies

Working with you on specific innovation challenges to help you create breakthrough products

Home Devices: Understanding the Scandinavian market

A home devices company

FMCG Beauty Care company.

A home care company.

A global consumer electronics company.

Global beauty brand with long-standing household recognition.

A global skin care brand with multiple new product technologies and several different target users.

A global home and personal care company with leading supermarket brands.

Global FMCG brand that wanted to generate a portfolio of consumer-based ideas within the “premium” space of a core category.

R&D team within a global consumer healthcare company, working closely together with Marketing stakeholders.

A leading global healthcare company.

Global FMCG, seeking to identify emerging human needs and cultural forces to provide a clear focus for its innovation program.

A young, fashion-tech start-up company with AI and machine learning capability, able to recommend clothing online.

A young, fashion-tech start-up company with AI and machine learning capability, able to recommend clothing online.

“Untapped Innovation bring expertise and clarity through their deep dive research, they seek out relevant associates to elevate their output and with their technical background the insight and recommendations are not only inspiring, but feasible.
“Our work with Untapped Innovation has helped us to unlock a major roadblock we were facing in our project.”
“Great consumer learnings on product & proposition to help advance our pipeline.”
“Innovation Gym is simple & practical, there’s no overload of info & good follow ups with takeaway sheets.”
“Untapped Innovation brought a whole new way to look at the product by exploring alternative benefit spaces based on market trends.”
“The team really understood our business, our challenges and our consumers. Great work to really get under the skin of consumer needs to help us define a clear path forward in a territory we’ve typically found difficult to unlock.”
“Untapped Innovation were on the journey with us, from start to finish, making it easier to attain tangible outcomes from research in a subject that is very difficult to assess without physical prototypes.”