Identifying Transformative Ideas Together With Detailed Product Briefs in Food & BeverageCase Study
Innovation Audit: To identify insights and knowledge gaps and define a research plan.
Product Insight: To deconstruct the product/pack experience with consumers in order to identify the precise attributes, cues and features that drive desire, delight and a sense of “premium”.
Invent, Develop, Optimise: We led the team through Story-based ideation to generate multiple ideas which were tested and refined.
“Untapped combined consumer insight and future trends together with detailed product insight. This meant we could generate great ideas thanks to understanding which features and cues were critical to drive winning propositions within the premium space of our category”