Envisioning the Future Human Needs of a Core CategoryCase Study
Global Gurus: Two external “thought-leader” panels designed and convened, across three diverse global regions. One of the panels was of cultural and future trends experts, and the other with cutting-edge “future-focused” consumers.
Human Insight: We explored future scenarios, identifying emerging human needs in the context of future living.
“Untapped’s Thought-leader panel and Future Consumer research gave us transformative, rich insight into the future of our consumers and our category, which was distilled into clear opportunities for us to action.”
R&D Innovation Strategy Leader