Case Study
Home care: Consumer-led concept and claims peer review
The Client
A home care company
The Challenge
Help peer review our concepts to assess why they are not meeting success criteria
Untapped Approach
- Asset Mining to understand the current consumer and market dynamics
- Concept peer review vs. proven Untapped tools using Story arc analysis, Ideal Product Model blueprints, Claims and Demo success criteria and semiotic and cultural trends
- Created a range of recommendations to increase future concept relevance and distinctivity.
