Uncovering Barriers to Trial to Spark Winning Claims & DemosCase Study
Innovation Audit: After in-depth discussions with the local and regional teams, alongside detailed data reviews of consumer, technical and competitor data, we were able to diagnose why the product barriers existed and what was needed.
The Innovation Audit uncovered that the offering needed a clear technical USP to convince consumers of the product’s points of difference. It also demonstrated that the brand also needed a fresh, human-led story to bring these points of difference to life.
All resulting claims and demos either matched or were better than the relevant competitor offering. This provided a portfolio of new opportunities to move forward.