Deep Human Insight to Identify How to Deliver Better Experiences in Healthcare ProductsCase Study
Innovation Audit: Identify existing insight and knowledge gaps to fully define the Research Plan.
Future Forecasting: Uncover pack and product form trends, and emergent cultural codes, as well as identify stretch research stimulus to inspire future innovation.
Human Insight: DeepReal Research with online diary and video ethnography, followed up with in home one-on-ones for even deeper understanding.
Product Insight: Broad stimulus attribute exploration and co-creation to develop an ideal product and packaging model.
Identifying fundamental category drivers enabled a Destinations map to be developed with distinctive product and pack territories. In addition, seven technology opportunity spaces were identified to address the coping mechanisms of the current pack consumer.
“Untapped are uniquely able to deeply understand the consumer as well as product technology. They have delivered another great piece of work, identifying a rigorous technical model and multiple opportunity spaces for future innovation.”
Director of Consumer Innovation