Product User Journey
See the product through your users’ eyes.
Map the experience step by step to uncover the moments that delight, frustrate or reveal an opportunity for something better.
R&D expertise trusted by world-class brands
Small moments can shape the whole product experience.
A little friction at the wrong moment can have an outsized effect on how users feel about the product overall.
Good first impression
Hard to open
Satisfying to use
Messy clean-up
See how products stack up moment by moment.
Product User Journey helps R&D teams compare products side by side and spot where differences appear across the journey.
Shaded: the stage where the two products differ most
Capture the journey from start to finish.
Inside Innovation Gym®, Product User Journey gives R&D a guided workspace to work through each stage, add observations, and track where satisfaction rises and falls.
Case study: How one laundry journey exposed multiple pain points.
During a study of laundry habits, Untapped followed one user’s routine from opening the box through to the final result. Looking at the highs and lows showed where small moments added to, or took away from, the experience.
Open box
Needed a kitchen knife to open the packaging.
Add + Wash
Easy to measure, with pack claims providing reassurance.
Remove + Dry
Wet, tangled laundry was unpleasant to handle.
Final result
Fresh scent and warm, clean clothes ended the journey on a high.
The result: One of those pain points led directly to a packaging redesign. An easy-open, click-shut mechanism removed the workaround while still protecting the powder from humidity.
Where Product User Journey fits in the bigger picture.
Product User Journey sits at the start of the Product Design side of Untapped’s Connected R&D Playbook.
Alongside Deeper Insights, it gives R&D the user understanding that feeds into Untapped Ideal Product Model™ and the product decisions that follow.
