Untapped Product Story™
The science may be complex, but the reason to care shouldn’t be.
Untapped Product Story™ helps R&D cut through everything they could say about a product and find the story that’s worth telling.
R&D expertise trusted by world-class brands
When everything makes the cut, nothing stands out.
R&D often has more to say about a product than should make the final story.
New studies, results, and technical detail come in.
Features, mechanisms and benefits all compete for attention.
Different teams bring different priorities to the story.
Which means, what started as one clear idea can turn into a laundry list of everything the product does.
Build the story around the hero’s journey, not the product detail.
The user’s world
Their world today, what they want, what’s getting in the way and what changes for them.
The product
The breakthrough and the technical detail needed to explain why it works.
Work through Product Story, chapter by chapter.
Inside Innovation Gym, Product Story is a guided workbook that takes your team through the four-chapter framework as you develop and refine the story around a live product.
User wish
What does the user want to be different?
Root cause
Why do current alternatives fall short?
Breakthrough innovation
How does the product solve that problem differently?
New user experience
What changes for the user once it does?
Untapped enabled us to cut through operational noise and elevated our capabilities into story-led pitches. They equipped us with confident, compelling narrative frameworks our customers immediately understood.
Chief Innovation Officer
Where Product Story fits in the bigger picture.
Product Story sits on the Story Design side of Untapped’s Connected R&D Playbook.
Technology Mode of Action provides the technical foundation for the story. Product Story then gives Concept Thinking and Claims and Demos a clearer narrative to build from.
Add Untapped Product Story™ to help speed up your R&D workflow.
Give your team 12 months’ access to Untapped Product Story™ through Innovation Gym, with a guided workbook they can use across live product work.
Return to the story as new evidence comes in and the product evolves, rather than starting from scratch each time.