Fresh thinking, breakthrough products
Articles
What a Room Full of R&D Leaders Reinforced About the Future of Innovation
There was enormous warmth in the room, and it was very special to see established colleagues reconnecting while new relationships were being formed. Alongside the celebration, however, there was also a serious and important conversation taking place about the future of R&D. Listening to our keynote speakers, expert panel and…
The Evolving Role of R&D in 2025 and Beyond
At Untapped Innovation, we recognise that the role of R&D is constantly evolving. Scientists and engineers must understand user needs and translate them into superior products. However, to succeed in the market, R&D must also enhance their communication skills, effectively…
Actioning Consumer Insight into Breakthrough Products
We recently led food research in London, conducting face to face IDIs and sampling products with consumers, with the aim to create an Ideal Product Model with the client. Using the new Innovation Gym blueprints for IPM and MVP, we…
Stronger Together: A Collaboration Story in Building Powerful Insights Across Panasonic
WEBINAR 17 November at 3pm (GMT) Join us and delve into how Panasonic’s strategic collaborations scaled insight training and engaged talent globally, making ‘Insight Driven Value’ an everyday habit within the business. Our experts from Panasonic, Untapped Innovation, OptimaRetail and…
Research Tips For Sensitive Topics
We’ve broken down our innovation research for sensitive topics into 10 easy to remember tips, designed especially for research and development teams innovating within the fmcg and consumer healthcare sectors. 1 | Research Objectives As with any user research, it…
10 Minutes With… David Panos from Year End
Join Untapped partner, Sally Kemkers, as she chats with semiotic and cultural brand expert, David Panos about Cultural Insights And Innovation In A Post Pandemic Era.
5 Observations From The Quirks Event London May 2022
Untapped partner, Sally Kemkers attended The Quirks Event in London May 2022. It was her first face to face conference of the season with plenty of familiar and new faces to see. Here are Sally’s five over-arching themes that struck…
10 minutes with… Kimberly-Clark
Untapped Innovation chats with Kimberly-Clark about the story behind Andrex Classic Clean’s award-winning journey from bold idea to Product of the Year.
Magical Stories: 5 Lessons for Innovation
We love how stories are so central to human experiences and how powerful they are in connecting with people. As we all head back to work, school and reality after the summer holiday season, we give you five lessons on…
Inventing Emotional Innovation
In today’s world we know that brands will only be successful if they connect emotionally with their users. This is more straight forward for markets that create an obvious and close bond with consumers such as fashion or travel, but…
Innovation Gym: A new way to improve your Innovation Skills
Innovation is all about seeking out new and better ways to do things. So when it came to creating our innovation training, we also looked for new and better ways….asking ourselves how we could help clients build innovation skills, even…
Why Innovation Teams Should Untap Existing Assets To Enrich Future Projects.
Our recent Innovation Gym webinar explored the topic of Asset Mining with guest speakers Rob Morgan and Dr Youmna Mouhamad. Here at Untapped, we typically define Asset Mining as a process that takes teams back through existing knowledge-based assets before…
Collaboration – The Smart Way To Invest In Innovation?
Untapped shows how new innovation opportunities with a high return on investment can span far beyond the competencies of the core offering. During a recent review of innovation case studies, we were struck by how many brand, product or service-based…