Fresh Thinking
Blogs & Resources
How R&D Teams Can Avoid the Rabbit Hole of Polarised Niche Trends
In today’s fragmented, AI-driven market, innovation teams risk chasing amplified micro-trends instead of real human needs. This article explores how R&D teams can cut through cultural noise, avoid the “rabbit hole” of niche trends, and refocus on meaningful, need-led innovation.
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Four Ways To Make Training Stick
A study run in 2006 by Saks & Belcourt found that only 62% of people on a training programme tried to reapply their learning afterwards, dropping to 44% six months after the training. It is a common problem facing many organisations with…
3 ways innovation gym delivers instant impact
Built for real R&D work, Innovation Gym delivers instant impact by building innovation muscle through targeted, on-demand micro-learning.
Stronger Together: A Collaboration Story in Building Powerful Insights Across Panasonic
WEBINAR 17 November at 3pm (GMT) Join us and delve into how Panasonic’s strategic collaborations scaled insight training and engaged talent globally, making ‘Insight Driven Value’ an everyday habit within the business. Our experts from Panasonic, Untapped Innovation, OptimaRetail and…
Innovation Gym proud finalists in the Women In Innovation Awards
We were delighted that Innovation Gym was shortlisted in the recent inaugural Women In Innovation Awards, organised by WIN (Women In Innovation) in NYC on 23 September 2022. WIN is an inspiring community of women working together to help build a world where women are…
Research Tips For Sensitive Topics
We’ve broken down our innovation research for sensitive topics into 10 easy to remember tips, designed especially for research and development teams innovating within the fmcg and consumer healthcare sectors. 1 | Research Objectives As with any user research, it…
The Increasing Need for MVP Development
The benefits of MVP development, or “Minimum Viable Product” are well known in the tech world. However, we find that the worlds of fmcg and Consumer Healthcare use MVP thinking less. This is a substantial missed opportunity as we believe…
10 Minutes With… David Panos from Year End
Join Untapped partner, Sally Kemkers, as she chats with semiotic and cultural brand expert, David Panos about Cultural Insights And Innovation In A Post Pandemic Era.
5 Observations From The Quirks Event London May 2022
Untapped partner, Sally Kemkers attended The Quirks Event in London May 2022. It was her first face to face conference of the season with plenty of familiar and new faces to see. Here are Sally’s five over-arching themes that struck…
Social Listening – How do you hear what’s not being said?
David Oglivy, research and marketing guru from the 1960s wrote: The problem with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say. At Untapped, we often…
10 minutes with… Kimberly-Clark
Untapped Innovation chats with Kimberly-Clark about the story behind Andrex Classic Clean’s award-winning journey from bold idea to Product of the Year.
The simplest way to create good ideas, the Untapped ‘DBD’ Model
How do you come up with a good idea? It’s the number one question that we are asked most often.The simplest way is to remember … DBD: A good idea = Desirable + Believable + Distinctive Desirable Ideas come from…
How To Get The Most Out Of Your Research Agency
A few weeks ago, I wrote about “Setting Up Research For Success” and how in a time and budget constrained environment, clients can best plan their research for maximum return on investment. Collaborating with highly experienced research and innovation expert,…
