Stronger Together: A Collaboration Story in Building Powerful Insights Across Panasonic 

Girls in STEM Mentor jan Choudhury

by | 4 Oct, 2022 | Untapped Thinking

WEBINAR 17 November at 3pm (GMT) 

Join us and delve into how Panasonic’s strategic collaborations scaled insight training and engaged talent globally, making ‘Insight Driven Value’ an everyday habit within the business. Our experts from Panasonic, Untapped Innovation, OptimaRetail and Mindtap, who were all involved in this collaboration story, will take you through: 

 – Developing talent and supporting culture change in a large and diverse organisation like Panasonic  

 – Designing content from deep user insight to complex market/shopper data 

 – How to engage over 400 participants and make training stick to drive future brand growth 

Register and take a seat as our experts go live over a 45 minute session with Q&As to end.  

The Speakers

Shane is a Senior Marketing Insight & Innovation professional with expertise in combining analytical and creative thinking to deliver actionable insights that helped drive customer value for blue-chip companies such as P&G, KP Snacks, Philips and Panasonic. She is experienced in strategic as well as ad hoc insight initiatives across key markets in Europe, Middle East, North America, Latin America and Asia. She has developed training programmes for sharing best practices in Commercialising customer insights across different sectors and employs a collaborative approach to drive the “Voice of the customer” in commercial decision making.  

Sally is a serial entrepreneur and co-founder of Untapped Innovation, Innovation Gym and STEM Untapped. She is an expert in product design and user research and is frequently called upon by leading companies to develop new, breakthrough ideas and innovation capabilities. In this case study, she collaborated with Panasonic, Mindtap and OptimaRetail to provide cutting-edge user research coaching, to ensure the content was highly engaging and relevant. 

Simon is founder and Managing Director of Optima Retail, a specialist in using consumer, shopper & category insight to transform how businesses understand & engage their customers, as well as developing strategies to maximise the market opportunity for their brands.  He has over 20 years diverse experience driving growth across Retail, FMCG & Consumer Electronics sectors, and has previously developed a variety of training programmes to build capability in Category Management & the use of Insights, as well as coaching on a one to one basis.

Our Host

Laura is the CEO of Mindtap, specializing in coaching professionals to lead high-impact innovative ideas. Her expertise in neuroscience, innovation and leading large organizational culture change helped to guide the design of this collaborative program. As an Innovation & Leadership Coach, Laura will host this exciting panel so we can discover how agile and strategic collaboration can create such a powerful impact.  

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