Author: Sally Kemkers

A few weeks ago, I wrote about “Setting Up Research For Success” and how in a time and…

There is increasing pressure on brands to unearth new powerful insight with research that goes deeper, yet budget…

In today’s world we know that brands will only be successful if they connect emotionally with their users. …

The world moving online over the past year has necessitated innovation in market research methodologies. With digital techniques…

Highly skilled engineers and scientists develop brilliant products all the time which are designed to solve a multitude…

Turbulent times accelerate change. Given that China is a couple of months ahead of Europe and North America…

We are bombarded by how trends are evolving as a result of the rapidly changing Covid-19 crisis, but…

Working with clients in the food and drink sector recently reminded us of the value to deeply understand…

With the rise of AI, machine learning and data analytics and the rising success of tech-based start-ups we…

At Untapped, we are passionate about giving back, and ensure that we donate our time to good causes…