True understanding comes when you can read between the lines of what people say, to see unobvious truths they can’t see themselves
Surveys and focus groups often only throw up surface insights and “claimed” behaviours. We go deeper to uncover what people really do, think and feel – and, most importantly, why they behave, think and feel that way.
We use a variety of deep exploration methodologies to explore how people actually shop, use and talk about products in real-life contexts. These include:
● Immersion Research
● Advanced projection techniques
● Online Communities
● Digital and video diaries
Our agile approach provides a truly thorough understanding of people’s needs and desires.