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The most successful innovations are those whose value is understood by the people they are designed to serve. By combining technical excellence with compelling storytelling, R&D teams can build stronger propositions, uncover new opportunities and create lasting commercial impact.
It’s healthy to be curious about what’s happening in adjacent categories because consumers don’t think in categories. Consumers don’t wake up and separate their lives into food, beauty, fashion and technology. They’re experiencing all of it, and expectations transfer between categories. It’s happened already in skincare. Next category is we’ve seen it in hair care, like the skinification of hair and we’re now seeing it in food.
It was great to spend time at the Quirk’s Media Event in London this week, immersing in the latest thinking and case studies from the research and insights industry. There was only really one topic of conversation …. AI and its continued transformative impact on the Insights industry.
In-Cosmetics 2026 reveals a major shift from surface-level beauty to biology-driven longevity.
Discover the trends shaping the future of skincare, wellness, and innovation for R&D.
CES 2026 marked a clear turn away from spectacle and toward technologies designed to fit seamlessly into everyday life. Rather than headline-grabbing breakthroughs, the most compelling innovations focused on usability, trust, and integration into real human routines, signalling a more grounded and human-centred phase of progress.
We love how stories are so central to human experiences and how powerful they are in connecting with…
Innovation is all about seeking out new and better ways to do things. So when it came to…