Elaine Baxter is a Chemist and Director of Boutique Innovation People often...
STEM Mentor: Pushing the boundaries of the next generation of science and technology
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Untapped Blog Spot
Feature: Girls in STEM
STEM Mentor: The Futurist Connecting Science, Art And Play
Yesim Kunter is a Play Expert, Futurist. Here she explains how play connects with science and art, bringing left brain thinking and right-brain thinking beautifully together. I’m a Play Futurist…. I love what I do! It is a fascinating role that involves range of...
STEM Mentor: The amazing woman behind Coders of Colour
Tolúlọpẹ́ Ògúnrẹ̀mý is the Founder of the award-winning organisation Coders of Colour. It's an organisation with the aim of getting under-represented people of colour into the technology industry and providing an opportunity for them to experiment with coding in a...
Girls in STEM Mentor… You need to love STEM (and other secrets of presenting the weather)
By FRMetS Senior meteorologist, weather presenter, editor and columnist, Kirsty McCabe Did you know that weather presenters don’t “read” a forecast script on TV, but are actually masters of multitasking and improvisation? There’s a lot more to the job of broadcast...
Driving Sustainable Innovation in Packaging: How to navigate through the sustainable materials minefield.
Packaging expert and founder of Medoola, Neil Shackleton, highlights the struggles of large Consumer Product Groups when it comes to sustainable packaging innovation. Should they meet claims or create them? ‘How do we reduce or even eliminate packaging to save the...
RECAP: Human Vs. Tech Led Innovation – Who Will Win?
Gosh, Erin Baker, New Car Editorial Director at Auto Trader wrote this for us in 2018 and clearly had her finger on the pulse! At Untapped we’re always interested in how people see human vs. tech led innovation. This week the very fabulous Erin Baker has given us her...
Asset Mining – Seeking Untapped Insights To Inspire Big, New Ideas
What Is Asset Mining? We firmly believe that every business, no matter how big or small, is sitting on riches or ‘assets’ that are frequently lying dormant or underused. Before we commission research or develop new ideas, we spend time with all our clients up-front...
The best tech-for-good innovations of 2020
The world faces a range of enormous challenges in the 21st century, including climate change, extreme poverty, health pandemics and many other crises. But while finding solutions to these issues won’t be an easy task, technological advancements and deep user...
How Should Brands Untap All That Is Great In A Product?
Highly skilled engineers and scientists develop brilliant products all the time which are designed to solve a multitude of user needs. The familiar innovation methodology often starts with the user, defines what's needed, then connects this with what's possible....
Featured Contributors
Deirdre Walters
Partner at Untapped Innovations
Nicholas Fearn
Features Editor at XDA Developers
Iman Kassim
BSc IT apprentice with BMW Group
Quick Reads
Collaboration – The Smart Way To Invest In Innovation?
Untapped shows how new innovation opportunities with a high return on investment can span far beyond the competencies of the core offering. During a recent review of innovation case studies, we were struck by how many brand, product or service-based...
How do you ensure your Innovation is a Smart Investment?
We are often asked by our clients ‘how do you measure the return on investment of your innovation approaches?’ As no two projects are the same, a simple, reapplicable ROI measure is difficult to find. What you can assess however, are innovation opportunities and how...
How The Pandemic Is Changing Consumer Behaviour In China
Turbulent times accelerate change. Given that China is a couple of months ahead of Europe and North America in the Covid-19 pandemic, we are starting to see how longer-term changes may play out globally. We asked our expert Chinese research associate, Weiwei Yang, to...
5 Top Tips For Online Ideation Success
1. Time Manage time expectations more realistically. It is important to overestimate the time participants need rather than underestimate. Running over feels slightly more intense when you are in front of a screen so allow for a 30 minute overrun to manage...
Navigating Trends In Today’s Uncertain World
We are bombarded by how trends are evolving as a result of the rapidly changing Covid-19 crisis, but how do we navigate these? At what point and how do we change our innovation programmes to design for the future? As Jeremy Gutsche, CEO of Trend Hunter describes, we...
Emerging Trends: What Next For “Home HQ”?
During lockdown and home confinement, we see articles every day that try to predict the "new normal" way of living - and its impact on businesses. There is no doubt that the pandemic has caused a drastic and rapid shift to a home-centred existence. But in reality, the...
Books and Podcasts we love
Simple Tips, Smart Ideas
by Erica Wolfe-Murray
Behavioral Insights (MIT Press Essential Knowledge)
by Michael Hallsworth
Yuval Noah Harari: What Makes Us Human?
Podcast by BBC2