Conducting Consumer Research in Today’s Global Crisis
Issue 1: We can’t meet consumers face to face in facilities or in their homes. How to overcome this: Online research provides rich insight. Digital diaries with video uploads capture people’s behaviours. We can have them complete creative personification and...
The Importance Of Culture When Innovating
Working with clients in the food and drink sector recently reminded us of the value to deeply understand the culture of a category within its country or region. This type of understanding must delve back into history, look at how the culture evolves over time and also...
Human Centric tech: 3 Lessons from the insight interface
With the rise of AI, machine learning and data analytics and the rising success of tech-based start-ups we could be forgiven for believing that businesses of the future are moving away from human beings and closer to a world where technology is the hero. However, a...
Hunting growth in the third sector
At Untapped, we are passionate about giving back, and ensure that we donate our time to good causes and third sector groups every year such as SportInspired, The British Science Association and WISE (Women in STEM). We think innovation is important in every part...
2019 Degree show round up – 4 Big Themes
At Untapped, we are passionate about connecting human needs, technical possibilities and future trends, and nowhere is this seen more brilliantly than the year end degree shows of some of the UK’s best university programs. This year we visited University Of The Arts...
Intentional Sustainability – Designing it right from the start
So much of the sustainability conversation is influenced by our rear view mirror, as we attempt to fix problems that have been created over time. And while this is important, what if we could design sustainability into our propositions right from the beginning? What...