How do you come up with a good idea? It’s the number one question that we are asked most often.The simplest way is to remember ... DBD: A good idea = Desirable + Believable + Distinctive Desirable Ideas come from deep Human Insight In a recent Asset Mining session, we...

A few weeks ago, I wrote about “Setting Up Research For Success” and how in a time and budget constrained environment, clients can best plan their research for maximum return on investment. Collaborating with highly experienced research and innovation expert, Heather...

There is increasing pressure on brands to unearth new powerful insight with research that goes deeper, yet budget and time constraints present a challenge. Research methodologies are continually evolving to reveal deeper insight with greater agility, so how can...

We love how stories are so central to human experiences and how powerful they are in connecting with people. As we all head back to work, school and reality after the summer holiday season, we give you five lessons on why stories help us innovate:   1. Stories...

In today’s world we know that brands will only be successful if they connect emotionally with their users.  This is more straight forward for markets that create an obvious and close bond with consumers such as fashion or travel, but how often are we doing this...

Innovation is all about seeking out new and better ways to do things.  So when it came to creating our innovation training, we also looked for new and better ways….asking ourselves how we could help clients build innovation skills, even when they tell us that...