Untapped Blog Spot

Social Listening – How do you hear what’s not being said? 

David Oglivy, research and marketing guru from the 1960s wrote:  The problem with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say. At Untapped, we often talk about how the most powerful insights often...

Feature: Girls in STEM

STEM Mentor: The Futurist Connecting Science, Art And Play

STEM Mentor: The Futurist Connecting Science, Art And Play

Yesim Kunter is a Play Expert, Futurist. Here she explains how play connects with science and art, bringing left brain thinking and right-brain thinking beautifully together. I’m a Play Futurist…. I love what I do! It is a fascinating role that involves range of...

STEM Mentor: The amazing woman behind Coders of Colour

STEM Mentor: The amazing woman behind Coders of Colour

Tolúlọpẹ́ Ògúnrẹ̀mý is the Founder of the award-winning organisation Coders of Colour. It's an organisation with the aim of getting under-represented people of colour into the technology industry and providing an opportunity for them to experiment with coding in a...

10 minutes with… Kimberly-Clark

10 minutes with… Kimberly-Clark

We go behind the scenes with Nuala Donnelly and Federico Pasquini from Kimberly-Clark to chat about Product of the Year UK 2021 winner, Andrex Classic Clean with 3D Wave. Click below to watch. In our first ever, '10 minutes with...', we discuss the story behind...

read more
How To Get The Most Out Of Your Research Agency

How To Get The Most Out Of Your Research Agency

A few weeks ago, I wrote about “Setting Up Research For Success” and how in a time and budget constrained environment, clients can best plan their research for maximum return on investment. Collaborating with highly experienced research and innovation expert, Heather...

read more
Setting Up Research For Success

Setting Up Research For Success

There is increasing pressure on brands to unearth new powerful insight with research that goes deeper, yet budget and time constraints present a challenge. Research methodologies are continually evolving to reveal deeper insight with greater agility, so how can...

Magical Stories: 5 Lessons for Innovation

Magical Stories: 5 Lessons for Innovation

We love how stories are so central to human experiences and how powerful they are in connecting with people. As we all head back to work, school and reality after the summer holiday season, we give you five lessons on why stories help us innovate:   1. Stories...

Featured Contributors

Talk

Deirdre Walters

Partner at Untapped Innovations

Talk

Nicholas Fearn

Features Editor at XDA Developers

Talk

Iman Kassim

BSc IT apprentice with BMW Group

Quick Reads

Inventing Emotional Innovation

In today’s world we know that brands will only be successful if they connect emotionally with their users.  This is more straight forward for markets that create an obvious and close bond with consumers such as fashion or travel, but how often are we doing this...

Fast-track access to expert innovation insight and thinking – OnTap When You Need It