We asked STEM Untapped Role Model, Dr Ananthi Ramachandran, to take us through...
A day in the life of Dr Ananthi Ramachandran
read more
Untapped Blog Spot
Feature: Girls in STEM
STEM Untapped Mentor, Katie Hillan: 5th Year Medical Chemistry Student
Katie shares her STEM story with Untapped Innovation as a 5th year MSci student, studying and managing a placement throughout COVID, Navigating a change in career mindset early on and moments of imposter syndrome, Katie looks back and offers her pieces of advice to...
STEM Mentor: Spurring on ways to find new and engaging ways to talk about science
Jo Coles is a a chartered scientist, working as a flood risk modelling and forecasting senior team leader at the Environment Agency. Connect with here on LinkedIn I feel really privileged to have been asked to take part in this campaign so thank you for reading and...
STEM Mentor: Pushing the boundaries of the next generation of science and technology
Elaine Baxter is a Chemist and Director of Boutique Innovation People often ask me why I took on a career as a scientist and the honest answer is that for as long as I can remember, I have always been fascinated by science. From an early age I was interested in...
A day in the life of Dr Ananthi Ramachandran
We asked STEM Untapped Role Model, Dr Ananthi Ramachandran, to take us through a day in her life as a Team Leader in the QC Operations Team at a Biotech company. Industry life is a little different from studying a STEM subject so enjoy getting her insight into STEM...
The Increasing Need for MVP Development
The benefits of MVP development, or "Minimum Viable Product" are well known in the tech world. However, we find that the worlds of fmcg and Consumer Healthcare use MVP thinking less. This is a substantial missed opportunity as we believe that using MVP thinking in...
10 Minutes With… David Panos from Year End
Join Untapped partner, Sally Kemkers, as she chats with semiotic and cultural brand expert, David Panos about Cultural Insights And Innovation In A Post Pandemic Era.
5 Observations From The Quirks Event London May 2022
Untapped partner, Sally Kemkers attended The Quirks Event in London May 2022. It was her first face to face conference of the season with plenty of familiar and new faces to see. Here are Sally's five over-arching themes that struck her across the variety of...
Social Listening – How do you hear what’s not being said?
David Oglivy, research and marketing guru from the 1960s wrote: The problem with market research is that people don't think how they feel, they don't say what they think, and they don't do what they say. At Untapped, we often talk about how the most powerful...
Featured Contributors
Deirdre Walters
Partner at Untapped Innovations
Nicholas Fearn
Features Editor at XDA Developers
Iman Kassim
BSc IT apprentice with BMW Group
Quick Reads
10 minutes with… Kimberly-Clark
We go behind the scenes with Nuala Donnelly and Federico Pasquini from Kimberly-Clark to chat about Product of the Year UK 2021 winner, Andrex Classic Clean with 3D Wave. Click below to watch. In our first ever, '10 minutes with...', we discuss the story behind...
The simplest way to create good ideas, the Untapped ‘DBD’ Model
How do you come up with a good idea? It’s the number one question that we are asked most often.The simplest way is to remember ... DBD: A good idea = Desirable + Believable + Distinctive Desirable Ideas come from deep Human Insight In a recent Asset Mining session, we...
How To Get The Most Out Of Your Research Agency
A few weeks ago, I wrote about “Setting Up Research For Success” and how in a time and budget constrained environment, clients can best plan their research for maximum return on investment. Collaborating with highly experienced research and innovation expert, Heather...
Setting Up Research For Success
There is increasing pressure on brands to unearth new powerful insight with research that goes deeper, yet budget and time constraints present a challenge. Research methodologies are continually evolving to reveal deeper insight with greater agility, so how can...
Magical Stories: 5 Lessons for Innovation
We love how stories are so central to human experiences and how powerful they are in connecting with people. As we all head back to work, school and reality after the summer holiday season, we give you five lessons on why stories help us innovate: 1. Stories...
Inventing Emotional Innovation
In today’s world we know that brands will only be successful if they connect emotionally with their users. This is more straight forward for markets that create an obvious and close bond with consumers such as fashion or travel, but how often are we doing this...
Books and Podcasts we love
Simple Tips, Smart Ideas
by Erica Wolfe-Murray
Behavioral Insights (MIT Press Essential Knowledge)
by Michael Hallsworth
Yuval Noah Harari: What Makes Us Human?
Podcast by BBC2