Girls in STEM Mentor: Grow the food we need to get to Mars

Girls in STEM Mentor: Grow the food we need to get to Mars

Our girls in STEM mentor, Jan Choudhury, discusses how science can take you to the stars quite literally if you choose to take that path. And how her career evolved to incorporate both art and science. A career in science will enable you to travel the world – and...
RECAP: Human Vs. Tech Led Innovation – Who Will Win?

RECAP: Human Vs. Tech Led Innovation – Who Will Win?

Gosh, Erin Baker, New Car Editorial Director at Auto Trader wrote this for us in 2018 and clearly had her finger on the pulse! At Untapped we’re always interested in how people see human vs. tech led innovation. This week the very fabulous Erin Baker has given us her...
Asset Mining – Seeking Untapped Insights To Inspire Big, New Ideas

Asset Mining – Seeking Untapped Insights To Inspire Big, New Ideas

What Is Asset Mining? We firmly believe that every business, no matter how big or small, is sitting on riches or ‘assets’ that are frequently lying dormant or underused. Before we commission research or develop new ideas, we spend time with all our clients up-front...
The best tech-for-good innovations of 2020

The best tech-for-good innovations of 2020

The world faces a range of enormous challenges in the 21st century, including climate change, extreme poverty, health pandemics and many other crises.  But while finding solutions to these issues won’t be an easy task, technological advancements and deep user...
How Should Brands Untap All That Is Great In A Product?

How Should Brands Untap All That Is Great In A Product?

Highly skilled engineers and scientists develop brilliant products all the time which are designed to solve a multitude of user needs. The familiar innovation methodology often starts with the user, defines what’s needed, then connects this with...
Collaboration – The Smart Way To Invest In Innovation?

Collaboration – The Smart Way To Invest In Innovation?

Untapped shows how new innovation opportunities with a high return on investment can span far beyond the competencies of the core offering. During a recent review of innovation case studies, we were struck by how many brand, product or service-based...
How do you ensure your Innovation is a Smart Investment?

How do you ensure your Innovation is a Smart Investment?

We are often asked by our clients ‘how do you measure the return on investment of your innovation approaches?’ As no two projects are the same, a simple, reapplicable ROI measure is difficult to find. What you can assess however, are innovation opportunities and how...
How The Pandemic Is Changing Consumer Behaviour In China

How The Pandemic Is Changing Consumer Behaviour In China

Turbulent times accelerate change. Given that China is a couple of months ahead of Europe and North America in the Covid-19 pandemic, we are starting to see how longer-term changes may play out globally. We asked our expert Chinese research associate, Weiwei Yang, to...