Collaboration – The Smart Way To Invest In Innovation?
Untapped shows how new innovation opportunities with a high return on investment can span far beyond the competencies of the core offering. During a recent review of innovation case studies, we were struck by how many brand, product or service-based...
How do you ensure your Innovation is a Smart Investment?
We are often asked by our clients ‘how do you measure the return on investment of your innovation approaches?’ As no two projects are the same, a simple, reapplicable ROI measure is difficult to find. What you can assess however, are innovation opportunities and how...
How The Pandemic Is Changing Consumer Behaviour In China
Turbulent times accelerate change. Given that China is a couple of months ahead of Europe and North America in the Covid-19 pandemic, we are starting to see how longer-term changes may play out globally. We asked our expert Chinese research associate, Weiwei Yang, to...
5 Top Tips For Online Ideation Success
1. Time Manage time expectations more realistically. It is important to overestimate the time participants need rather than underestimate. Running over feels slightly more intense when you are in front of a screen so allow for a 30 minute overrun to manage...
Navigating Trends In Today’s Uncertain World
We are bombarded by how trends are evolving as a result of the rapidly changing Covid-19 crisis, but how do we navigate these? At what point and how do we change our innovation programmes to design for the future? As Jeremy Gutsche, CEO of Trend Hunter describes, we...
Emerging Trends: What Next For “Home HQ”?
During lockdown and home confinement, we see articles every day that try to predict the “new normal” way of living – and its impact on businesses. There is no doubt that the pandemic has caused a drastic and rapid shift to a home-centred existence....
Top 10 ‘Life’s Little Lifts’ in Human Led Innovation
At Untapped we work with lots of client teams on what we call ‘Life’s Little Lifts’, or more technically, Human Led Innovation. Food, drinks, electronics, beauty and fashion – they can all lift our world in lots of little ways, and we certainly...
Conducting Consumer Research in Today’s Global Crisis
Issue 1: We can’t meet consumers face to face in facilities or in their homes. How to overcome this: Online research provides rich insight. Digital diaries with video uploads capture people’s behaviours. We can have them complete creative personification and...