Untapped Blog Spot

How To Get The Most Out Of Your Research Agency

A few weeks ago, I wrote about “Setting Up Research For Success” and how in a time and budget constrained environment, clients can best plan their research for maximum return on investment. Collaborating with highly experienced research and innovation expert, Heather Newton as well as Global...

Feature: Girls in STEM

STEM Mentor: The Futurist Connecting Science, Art And Play

STEM Mentor: The Futurist Connecting Science, Art And Play

Yesim Kunter is a Play Expert, Futurist. Here she explains how play connects with science and art, bringing left brain thinking and right-brain thinking beautifully together. I’m a Play Futurist…. I love what I do! It is a fascinating role that involves range of...

STEM Mentor: The amazing woman behind Coders of Colour

STEM Mentor: The amazing woman behind Coders of Colour

Tolúlọpẹ́ Ògúnrẹ̀mý is the Founder of the award-winning organisation Coders of Colour. It's an organisation with the aim of getting under-represented people of colour into the technology industry and providing an opportunity for them to experiment with coding in a...

Setting Up Research For Success

Setting Up Research For Success

There is increasing pressure on brands to unearth new powerful insight with research that goes deeper, yet budget and time constraints present a challenge. Research methodologies are continually evolving to reveal deeper insight with greater agility, so how can...

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Magical Stories: 5 Lessons for Innovation

Magical Stories: 5 Lessons for Innovation

We love how stories are so central to human experiences and how powerful they are in connecting with people. As we all head back to work, school and reality after the summer holiday season, we give you five lessons on why stories help us innovate:   1. Stories...

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Inventing Emotional Innovation

Inventing Emotional Innovation

In today’s world we know that brands will only be successful if they connect emotionally with their users.  This is more straight forward for markets that create an obvious and close bond with consumers such as fashion or travel, but how often are we doing this...

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Featured Contributors

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Deirdre Walters

Partner at Untapped Innovations

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Nicholas Fearn

Features Editor at XDA Developers

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Iman Kassim

BSc IT apprentice with BMW Group

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