Jo Coles is a a chartered scientist, working as a flood risk modelling and...
STEM Mentor: Spurring on ways to find new and engaging ways to talk about science
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Untapped Blog Spot
Feature: Girls in STEM
STEM Mentor: Pushing the boundaries of the next generation of science and technology
Elaine Baxter is a Chemist and Director of Boutique Innovation People often ask me why I took on a career as a scientist and the honest answer is that for as long as I can remember, I have always been fascinated by science. From an early age I was interested in...
STEM Mentor: The Futurist Connecting Science, Art And Play
Yesim Kunter is a Play Expert, Futurist. Here she explains how play connects with science and art, bringing left brain thinking and right-brain thinking beautifully together. I’m a Play Futurist…. I love what I do! It is a fascinating role that involves range of...
STEM Mentor: The amazing woman behind Coders of Colour
Tolúlọpẹ́ Ògúnrẹ̀mý is the Founder of the award-winning organisation Coders of Colour. It's an organisation with the aim of getting under-represented people of colour into the technology industry and providing an opportunity for them to experiment with coding in a...
10 minutes with… Kimberly-Clark
We go behind the scenes with Nuala Donnelly and Federico Pasquini from Kimberly-Clark to chat about Product of the Year UK 2021 winner, Andrex Classic Clean with 3D Wave. Click below to watch. In our first ever, '10 minutes with...', we discuss the story behind...
The simplest way to create good ideas, the Untapped ‘DBD’ Model
How do you come up with a good idea? It’s the number one question that we are asked most often.The simplest way is to remember ... DBD: A good idea = Desirable + Believable + Distinctive Desirable Ideas come from deep Human Insight In a recent Asset Mining session, we...
How To Get The Most Out Of Your Research Agency
A few weeks ago, I wrote about “Setting Up Research For Success” and how in a time and budget constrained environment, clients can best plan their research for maximum return on investment. Collaborating with highly experienced research and innovation expert, Heather...
Setting Up Research For Success
There is increasing pressure on brands to unearth new powerful insight with research that goes deeper, yet budget and time constraints present a challenge. Research methodologies are continually evolving to reveal deeper insight with greater agility, so how can...
Magical Stories: 5 Lessons for Innovation
We love how stories are so central to human experiences and how powerful they are in connecting with people. As we all head back to work, school and reality after the summer holiday season, we give you five lessons on why stories help us innovate: 1. Stories...
Featured Contributors
Deirdre Walters
Partner at Untapped Innovations
Nicholas Fearn
Features Editor at XDA Developers
Iman Kassim
BSc IT apprentice with BMW Group
Quick Reads
Inventing Emotional Innovation
In today’s world we know that brands will only be successful if they connect emotionally with their users. This is more straight forward for markets that create an obvious and close bond with consumers such as fashion or travel, but how often are we doing this...
Innovation Gym: A new way to improve your Innovation Skills
Innovation is all about seeking out new and better ways to do things. So when it came to creating our innovation training, we also looked for new and better ways….asking ourselves how we could help clients build innovation skills, even when they tell us that...
Rob Morgan Delves Into Academic Theories On Innovation
We were delighted for Rob Morgan, Sir Julian Hodge Chair and Professor of Marketing & Strategy, to join us on our recent Innovation Gym Webinar. His academic insight into the world of asset mining is fascinating. We've pulled together some of his best quotes from...
What’s New In Human Insight Methodologies?
The world moving online over the past year has necessitated innovation in market research methodologies. With digital techniques already prominent in every researcher's toolbox, there was a broader need to adopt and accelerate online methods that capture actual human...
Why Innovation Teams Should Untap Existing Assets To Enrich Future Projects.
Our recent Innovation Gym webinar explored the topic of Asset Mining with guest speakers Rob Morgan and Dr Youmna Mouhamad. Here at Untapped, we typically define Asset Mining as a process that takes teams back through existing knowledge-based assets before embarking...
OnTap Innovation Gym Webinar: Untapping Innovation Value From Your Existing Assets
Unlocking Innovation Value With Your Existing Assets Wednesday 12th May at 12 pm GMT Register Here Webinar Outline We firmly believe that every business, no matter how big or small, is sitting on riches or ‘assets’ that are lying dormant or underused. Before we...
Books and Podcasts we love
Simple Tips, Smart Ideas
by Erica Wolfe-Murray
Behavioral Insights (MIT Press Essential Knowledge)
by Michael Hallsworth
Yuval Noah Harari: What Makes Us Human?
Podcast by BBC2