Fresh Thinking
Blogs & Resources
The Power of Product Stories for R&D Market Success
Product Stories are not marketing polish, they’re a practical R&D tool for exploring, stress-testing and translating innovation into real-world impact. Across three very different use cases, they helped teams unlock better ideas, move faster and protect return on R&D investment.
As Seen In
Overcome R&D Challenges and Maximise Return on Investment with a Winning MVP
In today’s competitive landscape, R&D teams are under more pressure than ever to deliver innovative, high-performing products—without blowing timelines or budgets. We’ll explore some common challenges R&D teams face and how a structured, MVP-driven approach can help overcome them.
Breaking Down Silos for Breakthrough Innovation | As Seen in The independent
“Untapped Innovation leverages user data and promotes collaboration to provide organisations with a road map for success through its Ideal Product Model Blueprint” The Independent
Exploring the Future of Health: Adjacent Trend Insights from WIRED Health 2025
The WIRED Health Conference in London highlighted the future of healthcare, extending beyond medicine to consumer health and lifestyle. Innovations like microbiome-friendly habits and AI-driven longevity have major implications for FMCG brands, influencing skincare, nutrition, and home-care industries.
The power of narrative & synergy for success | Expert Insights with Rich Smith
Storytelling isn’t just a nice-to-have—it’s the secret sauce that makes innovation stick. A great idea on its own isn’t enough; it needs a compelling narrative to bring it to life.
Untapped’s Winter Essentials
Innovating breakthrough products starts with a consumer-centric mindset. By focusing on user needs and insights, R&D teams can create products that resonate deeply with consumers and drive success in market.
5 Sustainable Pack Innovations | Empak NEC 2025
Empak NEC 2025 saw thousands of packaging engineers, innovators and business leaders come together. This blog looks at five innovation case studies, highlighting the sustainability trends on show.
Human-led Innovation | As Seen In Investing.com
“Untapped Innovation Co-Founders on How Their Unique Expertise Helped Develop The Firm’s Human-Led Innovation Ethos” investing.com
The Evolving Role of R&D in 2025 and Beyond
At Untapped Innovation, we recognise that the role of R&D is constantly evolving. Scientists and engineers must understand user needs and translate them into superior products. However, to succeed in the market, R&D must also enhance their communication skills, effectively…
Business Insider covers The Innovation Gym – Transforming Innovation and Redefining Training
“Untapped Innovation provides expert training and delivers instant impact with the Innovation Gym programme.” Business Insider.
The Paradox of group creativity: can collaboration and innovation go hand-in-hand?
Have you ever found yourself stuck in a group brainstorming session struggling to develop fresh ideas? Does the key to unlocking creativity fall in the balance between solo and group brainstorming?
5 Big Research & Development (R&D) Challenges: How Ideal Product ‘Attributes’ Maximise Innovation Success
In this blog, we will explore five major R&D challenges that often hinder product success, and how we can overcome them using our Ideal Product Model (IPM), a consumer-centric framework for breakthrough product development.
Our Must Have Summer Products
Untapped Innovation pride ourselves on being product experts; our expertise span all sectors from food and beverage, to technology and beauty brands. Deirdre, Sally and Suzanne have worked closely with a diverse scope of clients, innovating products and ideas to…
