5 Sustainable Pack Innovations | Empak NEC 2025
Empak NEC 2025 saw thousands of packaging engineers, innovators and business leaders come together. This blog looks at five innovation case studies, highlighting the sustainability trends on show.
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Human-led Innovation | As Seen In Investing.com
“Untapped Innovation Co-Founders on How Their Unique Expertise Helped Develop The Firm’s Human-Led Innovation Ethos” investing.com
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The Evolving Role of R&D in 2025 and Beyond
At Untapped Innovation, we recognise that the role of R&D is constantly evolving. Scientists and engineers must understand user needs and translate them into superior products. However, to succeed in the market, R&D must also enhance their communication skills, effectively conveying technical investments through relevant stories, concepts, and pitches.
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The Paradox of group creativity: can collaboration and innovation go hand-in-hand?
Have you ever found yourself stuck in a group brainstorming session struggling to develop fresh ideas? Does the key to unlocking creativity fall in the balance between solo and group brainstorming?
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5 Big Research & Development (R&D) Challenges: How Ideal Product ‘Attributes’ Maximise Innovation Success
In this blog, we will explore five major R&D challenges that often hinder product success, and how we can overcome them using our Ideal Product Model (IPM), a consumer-centric framework for breakthrough product development.
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Our Must Have Summer Products
Untapped Innovation pride ourselves on being product experts; our expertise span all sectors from food and beverage, to…
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Actioning Consumer Insight into Breakthrough Products
We recently led food research in London, conducting face to face IDIs and sampling products with consumers, with…
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User-led innovation training
At Untapped Innovation, we’re often asked to deliver training to help meet a specific project need or client objective. We recently led an Ideal Product Modelling (IPM) workshop for Perrigo, our consumer healthcare client in Dublin, and with the aid of some Innovation Gym blueprints, which helped us to visualise the course content in a bespoke way, the R&D participants were able to ‘learn by doing’.
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Artificial Intelligence: an exciting new chapter for the insight industry
At Untapped Innovation, we’ve been closely monitoring the ever-increasing number of AI enabled suppliers, and assessing the potential opportunities to harness AI to strengthen our work. Late last year, one of our expert associates, Bryony Hughes, attended the Innovation Insights Summit, hosted by Mike Stevens of Insight Platforms, to discover more.
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Untapped Innovation and BookTrust win MRS Award
Leading innovation consultancy, Untapped Innovation, in partnership with BookTrust has won Independent Consultants of the Year, sponsored by The ICG, at the MRS Awards 2023 for their work with vulnerable families, using innovative qualitative research.
