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Our new book: Untapping Innovation® out now
The WIRED Health Conference in London highlighted the future of healthcare, extending beyond medicine to consumer health and lifestyle. Innovations like microbiome-friendly habits and AI-driven longevity have major implications for FMCG brands, influencing skincare, nutrition, and home-care industries.
Storytelling isn’t just a nice-to-have—it’s the secret sauce that makes innovation stick. A great idea on its own isn’t enough; it needs a compelling narrative to bring it to life.
Innovating breakthrough products starts with a consumer-centric mindset. By focusing on user needs and insights, R&D teams can create products that resonate deeply with consumers and drive success in market.
Empak NEC 2025 saw thousands of packaging engineers, innovators and business leaders come together. This blog looks at five innovation case studies, highlighting the sustainability trends on show.
“Untapped Innovation Co-Founders on How Their Unique Expertise Helped Develop The Firm’s Human-Led Innovation Ethos” investing.com
At Untapped Innovation, we recognise that the role of R&D is constantly evolving. Scientists and engineers must understand user needs and translate them into superior products. However, to succeed in the market, R&D must also enhance their communication skills, effectively conveying technical investments through relevant stories, concepts, and pitches.
Have you ever found yourself stuck in a group brainstorming session struggling to develop fresh ideas? Does the key to unlocking creativity fall in the balance between solo and group brainstorming?
In this blog, we will explore five major R&D challenges that often hinder product success, and how we can overcome them using our Ideal Product Model (IPM), a consumer-centric framework for breakthrough product development.
Untapped Innovation pride ourselves on being product experts; our expertise span all sectors from food and beverage, to…
We recently led food research in London, conducting face to face IDIs and sampling products with consumers, with…
