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Our new book: Untapping Innovation® out now
At Untapped Innovation, we recognise that the role of R&D is constantly evolving. Scientists and engineers must understand user needs and translate them into superior products. However, to succeed in the market, R&D must also enhance their communication skills, effectively conveying technical investments through relevant stories, concepts, and pitches.
In this blog, we will explore five major R&D challenges that often hinder product success, and how we can overcome them using our Ideal Product Model (IPM), a consumer-centric framework for breakthrough product development.
At Untapped Innovation, we’re often asked to deliver training to help meet a specific project need or client objective. We recently led an Ideal Product Modelling (IPM) workshop for Perrigo, our consumer healthcare client in Dublin, and with the aid of some Innovation Gym blueprints, which helped us to visualise the course content in a bespoke way, the R&D participants were able to ‘learn by doing’.
Market Research Consultant, Bryony Hughes and Innovation Insights Manager, Aveen Redjep, were two very important people involved in the creation of our Innovation Gym training modules. Three years on, and with the courses gaining increasing interest in the innovation and R&D industry, we caught up with Bryony and Aveen to find out where it all began!
Leading innovation consultancy, Untapped Innovation, in partnership with BookTrust has won Independent Consultants of the Year, sponsored by The ICG, at the MRS Awards 2023 for their work with vulnerable families, using innovative qualitative research.
The biggest challenge scientists and engineers face when imagining or reimagining a product is anticipating the needs of…
Built for real R&D work, Innovation Gym delivers instant impact by building innovation muscle through targeted, on-demand micro-learning.
We’ve broken down our innovation research for sensitive topics into 10 easy to remember tips, designed especially for…
The benefits of MVP development, or “Minimum Viable Product” are well known in the tech world. However, we…
Untapped Innovation chats with Kimberly-Clark about the story behind Andrex Classic Clean’s award-winning journey from bold idea to Product of the Year.
