Author: Deirdre Walters

In today’s innovation landscape, R&D teams are navigating a complex, high-stakes environment. The pressure is on to deliver products that are not only advanced and scalable, but also deeply resonant with real human needs. In this context, AI is emerging as a game changing innovation co-pilot, accelerating critical delivery milestones.

So how can R&D teams continue to amplify emerging AI capabilities in a way that is strategic and effective, leading to consistent future breakthroughs?

As FMCG R&D leaders seek to develop breakthrough innovations in an increasingly competitive and cost-conscious environment, the latest Holland & Barrett flagship store offers a compelling case study. More than just a retail refresh, this space represents a radical rethinking of how consumers discover, engage with, and trust wellness products. No longer can R&D focus solely on the in-use experience of a product; the moment of discovery is now just as critical. Here are ten strategic lessons designed specifically for R&D leaders who want to be more user-led while managing the realities of innovation speed and cost.

Image Credit – Holland & Barrett.

The WIRED Health Conference in London highlighted the future of healthcare, extending beyond medicine to consumer health and lifestyle. Innovations like microbiome-friendly habits and AI-driven longevity have major implications for FMCG brands, influencing skincare, nutrition, and home-care industries.

At Untapped Innovation, we recognise that the role of R&D is constantly evolving. Scientists and engineers must understand user needs and translate them into superior products. However, to succeed in the market, R&D must also enhance their communication skills, effectively conveying technical investments through relevant stories, concepts, and pitches.