Fresh Thinking
Blogs & Resources
How R&D Teams Can Avoid the Rabbit Hole of Polarised Niche Trends
In today’s fragmented, AI-driven market, innovation teams risk chasing amplified micro-trends instead of real human needs. This article explores how R&D teams can cut through cultural noise, avoid the “rabbit hole” of niche trends, and refocus on meaningful, need-led innovation.
As Seen In
2019 Degree show round up – 4 Big Themes
At Untapped, we are passionate about connecting human needs, technical possibilities and future trends, and nowhere is this seen more brilliantly than the year end degree shows of some of the UK’s best university programs. This year we visited University…
Intentional Sustainability – Designing it right from the start
So much of the sustainability conversation is influenced by our rear view mirror, as we attempt to fix problems that have been created over time. And while this is important, what if we could design sustainability into our propositions right…
Fashion Innovation: Make do & mend
As it’s Fashion Revolution Week and was also Earth Day on Monday, Untapped has been looking at sustainability trends in innovation and has invited one of our talented associates, Molshee Vaid, to write this blog. Molshree is a freelance consultant working…
