Coming soon
Untapping Innovation
An R&D playbook for products and stories that sell
Innovation in R&D is tougher than ever.
R&D teams are working harder than ever, yet most innovations still fail. Traditional approaches often overlook the user and don’t dig deep enough into product points of difference, leading to generic solutions, costly rework cycles and missed opportunities.
Untapping Innovation offers a smarter way forward. This essential playbook offers simple, flexible tools to help R&D teams build products that users truly love. Discover how to extract deep user insights, craft Ideal Product Models, create Minimum Viable Products and write compelling Product Stories that resonate with both consumers and stakeholders, to bridge the gap between innovation and market success.
During their 30+ years at Procter & Gamble then Untapped Innovation, Sally Kemkers, Suzanne Allers and Deirdre Walters have relentlessly focused on optimising tools to help R&D innovators develop breakthrough products and stories. We’re building a practical R&D playbook that combines our most highly-rated tools which are accessible and ready for R&D teams to instantly reapply to live projects.
Smarter, faster, more impactful R&D.
Our team
About the Authors
The authors are industry experts, each with over 30 years of experience in R&D innovation. After 15 years at Procter & Gamble, they co-founded Untapped Innovation to pioneer and hone their tools while helping big CPG clients. Now they’re sharing the simple, flexible tools they use with clients to empower all R&D professionals to bridge the gap between innovation and market success.
Suzanne Allers
Sally Kemkers
Deirdre Walters
Our collaborators
We’re thrilled to be collaborating with a brilliant team of associates who are bringing their expertise to build this playbook with us. Bringing decades of experience to help R&D teams innovate faster and create breakthrough products and stories that sell.
Sharon Powell
Co-writing: Unearthing Deeper Insights
Sharon is a seasoned qualitative researcher who works to get to the heart of why people do what they do, not just what they say, but what’s really motivating them.
Aveen Redjep
Co-writing: Ideal Product Model and MVP
Aveen is an innovation consultant with wide-ranging industry experience spanning product model development, breakthrough claims and demos, and product-based storytelling in multiple sectors.
Katerina Boncheva
Co-writing: What R&D needs & the role of AI
Katerina is a researcher and educator in international marketing and strategy, emphasising how brands adapt and respond to evolving global market conditions.
Peter Bailey
Co-writing: Tech Mode of Action
Peter works with FMCG companies to help develop impactful product mixes as well as sharpening their technical communication via engaging, consumer-centric stories.
Rich Smith
Co-writing: Product Story
Rich is an experienced brand strategist who excels at uniting teams and driving innovative brand strategy, delivering strong ROI by winning consumers’ heads and hearts.
David Panos
Co-writing: Future trends shaping R&D
David is an ethnographer and semiotician. An expert in highlighting emerging trends and advising on placing research within a dynamic cultural framework.
Blogs
Learning that sticks → powerful insights, practical tools, lasting impact.
Here’s the books that have stuck with us and how their thinking shows up in our training to help you innovate smarter, faster, and with purpose.
