Who we are

Our team

Our team

Partners

Deirdre Walters

Deirdre Walters

Deirdre brings a uniquely cross-functional R&D perspective to product development. With over 15 years at P&G across R&D, Marketing and Manufacturing, she understands how to turn technical potential into tangible market-ready success. A Chemistry graduate with a CIM Marketing Diploma, she co-founded Untapped Innovation. She also created the influential ‘Technical Product Story’ framework and champions inclusive innovation as a STEM charity co-founder and angel investor.

Sally Kemkers

Sally is a seasoned R&D and product innovation leader with a rare ability to uncover deep user needs and translate them into commercially successful products. She co-founded Untapped Innovation in 2012 after a 17 year career at P&G where she held senior R&D and insight roles across the UK, Germany, Japan and Dubai. Sally is also an active angel investor and supports the next generation of innovators through non-profit collaborations.

Sally Kemkers
Suzanne Allers

Suzanne Allers

Suzanne combines deep scientific expertise with a rare talent for creating compelling product stories that drive business success. With a PhD in Chemistry and a Natural Sciences degree from Cambridge, she spent 15 years at P&G and created the pioneering ‘Technical Product Story’ methodology. As co-founder of Untapped Innovation, she helps R&D teams connect science, technology and emerging human needs. Suzanne is also a committed STEM advocate.

Our team

Team

Tina Mallinson

Tina’s role entails ensuring the smooth running of all administrative, IT and finance systems required to keep the partnership running as efficiently as possible.

Deb Tumilty 

Deb’s role is to manage the logistics, finance and execution of our Innovation Gym programme. Debs prides herself on organisation and attention to detail and loves ensuring tasks are completed on time.

Kerry Savage 

Kerry uses her ten years’ experience in project management and events to support Untapped in a variety of roles, mainly providing end-to-end project management support on research projects, as well as coordinating the necessary GDPR paperwork.

Tanita Montgomery

Tanita is a graphic designer who has worked for Untapped Innovation for over 6 years. She designs everything from their presentation slides to social media posts and Innovation Gym workshop materials.

Meg Isaacs

Meg is Community Engagement and Content Manager for Untapped Innovation, Innovation Gym and STEM Untapped CIC, with a focus on creating authentic, human-centred and community driven content. Meg thrives on community building, applying creativity and working collaboratively with inspiring women.
Our team

Expert Associates

Bryony Hughes

Bryony is a mixed method researcher, who supports Untapped in a variety of roles, but mostly as a qualitative moderator, listening to consumers and observing how they use products and services, to understand user journeys and unmet needs, which ultimately feeds into innovation strategies.

Richard Smith

Rich is an experienced Brand Strategist who has worked with brands at P&G, BBC and Bacardi. With an infectious energy, he excels at uniting teams and driving innovative product strategy. As an Associate, he loves working with brands to ensure their innovations deliver strong ROI by winning both consumers’ heads and also their hearts. 

Peter Bailey

Peter works primarily in the beauty and personal care sector with FMCG companies, ingredient suppliers and third-party contract manufacturers to help develop impactful product mixes as well as sharpening their technical communication via engaging, consumer-centric stories.

Sharon Powell

Sharon started out at P&G and has now had 25 years of experience in marketing and consumer research. Having worked in marketing and advertising before becoming a researcher, she knows exactly what it takes to make sure research results are genuinely useful to business.

Preriit Souda

Preriit works with the Untapped team on strategic projects by analysing data from multiple sources using various data mining tools and AI techniques.

Zoe McQuillin

Zoe McQuillin is a senior qualitative research consultant, who works with Untapped Innovation on qual insight generation projects. She brings an academic background in social anthropology to view every project through a cultural lens.

Aveen Redjep

Aveen is an innovation consultant with 18 years of wide-ranging industry experience spanning product model development, breakthrough claims and demos, and product-based storytelling in multiple sectors, from FMCG to healthcare to self-care devices, including digital products. She currently supports Untapped on strategic projects and co-creating and delivering courses for their Innovation Gym.

David Panos

David is an ethnographer and semiotician with over 25 years experience, mapping product categories and decoding the social meaning of design, packaging and communications as well as highlighting emergent trends, placing our research within a dynamic cultural framework.

Heather Newton

Heather is an Insight & Innovation Consultant and has been collaborating with Untapped since 2019 – helping to develop training materials for Innovation Gym, and running consumer research activities to feed into client projects. Heather loves uncovering actionable insights that spark creativity and unlock growth.

    • What we do

    Diverse Network

    Our external network of over 100 associates provides complementary specialist global expertise and agile access for bespoke project needs.

    Global, cutting-edge research

    Global consumer research partners

    Ethnographic and digital/AI-enabled research methods

    Social listening

    Specialist consumer recruitment (e.g. PWD, kids, sensitive subjects)

    Design and technology

    Product and UX designers

    AI / LLM programmers

    University partnerships

    Trends and future forecasting

    Semiotics and cultural trends experts

    Social data AI analytics

    Futurists and “guru” panels

    Specialist experts for a different viewpoint

    Play experts

    Textile and sensory experts

    Gastronomy experts

    Podcasters

    SciComms experts and more

    Join us

    Join our team of Associates

    We’re always looking to meet more exciting thinkers and experts from around the globe to work with – if you’re interested in working with us, please get in touch.

    Contact us
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