a diverse network of experts

Suzanne is a creative and analytical thinker who loves to dig deep into the worlds of technology and human insight to uncover connections that spark new products and services. She loves Science and Story in equal measure – Science from her background in Natural Sciences and a PhD in Chemistry and Human Stories from a 20-year career in understanding human needs to inspire innovation. She spent 17 years client-side at P&G and was a founding partner in Untapped Innovation in 2012.

In her spare time, she loves sport, and anything that lets her get outdoors exercising (preferably with her dog).

Sally is known for her relentless digging into human insight and loves thinking of new ways to get to deeper behaviours, needs and motivations. Fluent in the worlds of Business and R&D, she gets excited by tough business questions and designing research to answer these. Originally a Chemistry with German graduate, Sally has spent the last 8 years at Untapped helping clients innovate better products and ideas and prior to that, 17 years client-side at P&G working in the UK, Germany, Japan and Dubai.

When not working, she tries her hand at skiing, music and enjoying time with her family.

Deirdre loves nothing more than combining ingredients from different worlds – everyday human life, emerging technologies & future trends – to invent exciting new products & services. With a broad spectrum of experience in manufacturing, technology development, and marketing, she has a firm grasp of how to translate new ideas into action, creating big impact. She has a degree in Chemistry, spent her early career working for P&G and is now a partner at Untapped, consulting with a diverse range of start-ups & larger companies.

Inside or outside work, she loves meeting new people, going to lots of different concerts & exhibitions, and is a self-confessed ‘podcast nerd’ with a very long listening list.