Case Study

Turning Great Ideas into a User-Focused Strategy and Action plan in Skin Care

The Client

A global skin care brand with multiple new product technologies and several different target users.

The Challenge

The client wanted to turn their strong ideas into a robust, focused strategy and action plan, so that they could focus investment and resources through a human-centred innovation strategy.

Untapped Approach

Innovation Strategy: Working with a multi-functional client team, we led a Vision Workshop to assess the best ideas and highlight the fit with different user needs. We also reviewed the team’s near and longer-term capability, the broader brand goals and the market dynamics.

The Results

We were able to help the team make clear investment choices with a plan to target, sequence and prioritise their ideas, together with a concrete action plan that they could start work on right away.