Case Study

Home Devices: Understanding the Scandinavian market

The Client

A home devices company

The Challenge

Help us to understand the Scandinavian market better in order to position our devices in a highly relevant way

swedish-house

Untapped Approach

  1. Researched the Product User Journey to find pain points and positives in today’s world
  2. Conducted a semiotic analysis to find underpinning cultural insights
  3. Developed 4 x Personas and 4 x Story arcs to guide proposition development
  4. Created over 40+ product promises to help position the devices in user-relevant ways
  • swedish-house
  • dad-and-son
  • scandi-house
  • untapped-innovation-story-arc
  • tram

“The project helped us to deeply understand our customers and to position our products and messaging with the customer needs at the centre.”

Marketing Director