Case Study
FMCG Innovation: Creating future-focused ideas to build Consumer Healthcare loyalty
The Client
R&D team within a global consumer healthcare company, working closely together with Marketing stakeholders.
The Challenge
To develop future focused ideas and innovation platforms in order to build consumer loyalty and regain own-label defectors, for one of their leading brands.
Untapped Approach
Innovation Audit: To identify insights and knowledge gaps and define a research plan.
Future Forecasting: To identify globally emergent trends and cultural insights.
Human Insight: DeepReal Research to develop Destinations based on emotional and functional needs.
Product Insight: Alongside stretch stimulus to co-create an Ideal Product model.
Invent, Develop & Optimize: Story Spark was used to develop a pipeline of product ideas. 13 of these ideas were then optimised qualitatively via an online community then further quantified in two countries.
Innovation Strategy: To guide an R&D technology platform programme and also a business portfolio strategy
The Results
Five of the new product ideas developed met stringent success criteria in two countries. These were recommended for further R&D and commercial development spanning short and longer-term pipelines across different strategic consumer targets.
In addition, the client team were left with eight redefined technology platforms, detailed product specifications, and five story directions, complete with communication toolboxes.
