Case Study

Beauty Care: Influencer-ready demos, claims & stories

The Client

FMCG Beauty Care company.

The Challenge

Help us to bring our product to life with distinctive stories and demos for social media influencers

Untapped Approach

  1. Identified 4 x distinct Technology Modes of Action
  2. Semiotic analysis to find underpinning cultural insights
  3. Created 4 x different Story arcs
  4. Developed 12 x demo creative briefs for social media content

    • “The Untapped team moved quickly and led a series of highly interactive workshops using deep consumer and cultural insights. We were impressed by the variety and depth of output, which gave us fresh ways to tell new stories about an existing product—a challenge we’ve struggled with in the past.”

    R&D Innovation Leader, FMCG Beauty Care