Case Study

Home Devices: Understanding the Scandinavian market

The Client

A home devices company

The Challenge

Help us to understand the Scandinavian market better in order to position our devices in a highly relevant way

swedish-house

Untapped Approach

  1. Researched the Product User Journey to find pain points and positives in today’s world
  2. Conducted a semiotic analysis to find underpinning cultural insights
  3. Developed 4 x Personas and 4 x Story arcs to guide proposition development
  4. Created over 40+ product promises to help position the devices in user-relevant ways
  • swedish-house
  • dad-and-son
  • scandi-house
  • untapped-innovation-story-arc
  • tram

“The project helped us to deeply understand our customers and to position our products and messaging with the customer needs at the centre.”

Marketing Director

Reach out to our expert

Deirdre Walters

deirdre.walters@untappedinnovation.com

Deirdre Walters