Who we are
Our team
Our team
Partners
Deirdre Walters
Sally Kemkers
Suzanne Allers
Our team
Team
Tina Mallinson
Deb Tumilty
Kerry Savage
Tanita Montgomery
Meg Isaacs
Lucy Heskins
Fiona Chorlton-Voong
productised, high-growth platforms. As Fractional Growth Strategy Director at Untapped Innovation, she leads the scaling and commercialisation of Innovation Gym’s capability-building frameworks.
Our team
Expert Associates
Bryony Hughes
Bryony is a mixed method researcher, who supports Untapped in a variety of roles, but mostly as a qualitative moderator, listening to consumers and observing how they use products and services, to understand user journeys and unmet needs, which ultimately feeds into innovation strategies.
Richard Smith
Rich is an experienced Brand Strategist who has worked with brands at P&G, BBC and Bacardi. With an infectious energy, he excels at uniting teams and driving innovative product strategy. As an Associate, he loves working with brands to ensure their innovations deliver strong ROI by winning both consumers’ heads and also their hearts.
Peter Bailey
Peter works primarily in the beauty and personal care sector with FMCG companies, ingredient suppliers and third-party contract manufacturers to help develop impactful product mixes as well as sharpening their technical communication via engaging, consumer-centric stories.
Sharon Powell
Sharon started out at P&G and has now had 25 years of experience in marketing and consumer research. Having worked in marketing and advertising before becoming a researcher, she knows exactly what it takes to make sure research results are genuinely useful to business.
Preriit Souda
Preriit works with the Untapped team on strategic projects by analysing data from multiple sources using various data mining tools and AI techniques.
Zoe McQuillin
Zoe McQuillin is a senior qualitative research consultant, who works with Untapped Innovation on qual insight generation projects. She brings an academic background in social anthropology to view every project through a cultural lens.
Aveen Redjep
Aveen is an innovation consultant with 18 years of wide-ranging industry experience spanning product model development, breakthrough claims and demos, and product-based storytelling in multiple sectors, from FMCG to healthcare to self-care devices, including digital products. She currently supports Untapped on strategic projects and co-creating and delivering courses for their Innovation Gym.
David Panos
David is an ethnographer and semiotician with over 25 years experience, mapping product categories and decoding the social meaning of design, packaging and communications as well as highlighting emergent trends, placing our research within a dynamic cultural framework.
Heather Newton
Heather is an Insight & Innovation Consultant and has been collaborating with Untapped since 2019 – helping to develop training materials for Innovation Gym, and running consumer research activities to feed into client projects. Heather loves uncovering actionable insights that spark creativity and unlock growth.
Jodi Koehler
Jodi is a strategic insight and innovation consultant who supports Untapped Innovation as both a qualitative research partner and Innovation Gym trainer. She
works at the intersection of consumer understanding, product experience, and business strategy, helping teams uncover meaningful insights and translate them
into actionable innovation opportunities. With a background spanning R&D and product research, including 18 years at Procter & Gamble, as well as supplier-side
insight strategy, Jodi connects technical possibilities with real consumer needs. She is known for spotting patterns others miss and guiding teams from insight to
aligned action through both research and collaborative workshops
Deborah Perry
Deborah offers a powerful combination of creative thinking and strategic expertise, drawing on over 25 years of experience in senior R&D innovation roles and
consulting across various sectors such as homecare, health, and beauty. As both an analytical scientist and imaginative artist, she connects the dots in novel
ways and inspires others to think beyond conventional boundaries. She supports untapped innovation projects and innovation gym training.
Mike Wooderson
Mike has worked with Untapped for the past 4 years as our DPO, helping us put our processes in place and steps in at a moment’s notice to advise us as and when needed.
What we do
Diverse Network
Our external network of over 100 associates provides complementary specialist global expertise and agile access for bespoke project needs.
Global, cutting-edge research
Global consumer research partners
Ethnographic and digital/AI-enabled research methods
Social listening
Specialist consumer recruitment (e.g. PWD, kids, sensitive subjects)
Design and technology
Product and UX designers
AI / LLM programmers
University partnerships
Trends and future forecasting
Semiotics and cultural trends experts
Social data AI analytics
Futurists and “guru” panels
Specialist experts for a different viewpoint
Play experts
Textile and sensory experts
Gastronomy experts
Podcasters
SciComms experts and more
Join us
Join our team of Associates
We’re always looking to meet more exciting thinkers and experts from around the globe to work with – if you’re interested in working with us, please get in touch.
