The Untapped Difference
Transformative ideas, fasterTransformative Ideas Faster
Do you want to make well-informed choices about where you concentrate resources and investment?
“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”
R&D Director, Food & Beverage
Case Studies
See our work in action.
Stay up to date with all things Untapped with our snapshot highlights
THE LATEST NEWS
Untapped Thinking
Our Must Have Summer Products
Untapped Innovation pride ourselves on being product experts; our expertise span all sectors from food and beverage, to technology and beauty brands. Deirdre, Sally and Suzanne have worked closely with a diverse scope of clients, innovating products and ideas to...
Actioning Consumer Insight into Breakthrough Products
We recently led food research in London, conducting face to face IDIs and sampling products with consumers, with the aim to create an Ideal Product Model with the client. Using the new Innovation Gym blueprints for IPM and MVP, we are helping the client to action...
User-led innovation training
At Untapped Innovation, we’re often asked to deliver training to help meet a specific project need or client objective. We recently led an Ideal Product Modelling (IPM) workshop for Perrigo, our consumer healthcare client in Dublin, and with the aid of some Innovation Gym blueprints, which helped us to visualise the course content in a bespoke way, the R&D participants were able to ‘learn by doing’.