The Untapped Difference

Transformative ideas, faster
We help you create better products and services by untapping human needs, future trends and technical possibilities.

Transformative Ideas Faster

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Do you need a futureproof pipeline of brilliant new ideas, based on deep insight and unmet human needs?

Do you want to make well-informed choices about where you concentrate resources and investment?

Do you need to foster a culture of innovation in your team?

“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”

R&D Director, Food & Beverage

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Spring 2022 Untapped Newsletter
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THE LATEST NEWS

Untapped Thinking

Artificial Intelligence: an exciting new chapter for the insight industry

Artificial Intelligence: an exciting new chapter for the insight industry

At Untapped Innovation, we’ve been closely monitoring the ever-increasing number of AI enabled suppliers, and assessing the potential opportunities to harness AI to strengthen our work. Late last year, one of our expert associates, Bryony Hughes, attended the Innovation Insights Summit, hosted by Mike Stevens of Insight Platforms, to discover more.

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Untapped Innovation and BookTrust win MRS Award

Untapped Innovation and BookTrust win MRS Award

Leading innovation consultancy, Untapped Innovation, in partnership with BookTrust has won Independent Consultants of the Year, sponsored by The ICG, at the MRS Awards 2023 for their work with vulnerable families, using innovative qualitative research.

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