The Untapped Difference

Transformative ideas, faster
We help you create better products and services by untapping human needs, future trends and technical possibilities.

Transformative Ideas Faster

Note: Carousel will only load on frontend.
Do you need a futureproof pipeline of brilliant new ideas, based on deep insight and unmet human needs?

Do you want to make well-informed choices about where you concentrate resources and investment?

Do you need to foster a culture of innovation in your team?

“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”

R&D Director, Food & Beverage

Stay up to date with all things Untapped with our snapshot highlights

Spring 2022 Untapped Newsletter
Autumn 2021 Untapped Newsletter
Spring 2021 Untapped Newsletter


Untapped Thinking

Untapped Innovation and BookTrust win MRS Award

Untapped Innovation and BookTrust win MRS Award

Leading innovation consultancy, Untapped Innovation, in partnership with BookTrust has won Independent Consultants of the Year, sponsored by The ICG, at the MRS Awards 2023 for their work with vulnerable families, using innovative qualitative research.

read more
The Power of Connection: How it can Improve Innovation

The Power of Connection: How it can Improve Innovation

Much like a light bulb needs a connection between the power source, conducting wires, switch and bulb for it to shine, R&D teams require the skills, structure, vision and focus to create bright ideas that result in breakthrough products. Our White Paper, Science...

read more