The Untapped Difference

Transformative ideas, faster
We help you create better products and services by untapping human needs, future trends and technical possibilities.

Transformative Ideas Faster

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Do you need a futureproof pipeline of brilliant new ideas, based on deep insight and unmet human needs?

Do you want to make well-informed choices about where you concentrate resources and investment?

Do you need to foster a culture of innovation in your team?

“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”

R&D Director, Food & Beverage

THE LATEST NEWS

Untapped Thinking

How To Get The Most Out Of Your Research Agency

How To Get The Most Out Of Your Research Agency

A few weeks ago, I wrote about “Setting Up Research For Success” and how in a time and budget constrained environment, clients can best plan their research for maximum return on investment. Collaborating with highly experienced research and innovation expert, Heather...

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A day in the life of Dr Ananathi Ramachandran

A day in the life of Dr Ananathi Ramachandran

We asked STEM Untapped Role Model, Dr Ananathi Ramachandran, to take us through a day in her life as a Team Leader in the QC Operations Team at a Biotech company. Industry life is a little different from studying a STEM subject so enjoy getting her insight into STEM...

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The Increasing Need for MVP Development

The Increasing Need for MVP Development

The benefits of MVP development, or "Minimum Viable Product" are well known in the tech world. However, we find that the worlds of fmcg and Consumer Healthcare use MVP thinking less. This is a substantial missed opportunity as we believe that using MVP thinking in...

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