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“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”
R&D Director, Food & Beverage
THE LATEST NEWS
Untapped Thinking
Untapped Innovation and BookTrust win MRS Award
Leading innovation consultancy, Untapped Innovation, in partnership with BookTrust has won Independent Consultants of the Year, sponsored by The ICG, at the MRS Awards 2023 for their work with vulnerable families, using innovative qualitative research.
The Power of Connection: How it can Improve Innovation
Much like a light bulb needs a connection between the power source, conducting wires, switch and bulb for it to shine, R&D teams require the skills, structure, vision and focus to create bright ideas that result in breakthrough products. Our White Paper, Science...
How user insights bring breakthrough, future-proofed products to market
The biggest challenge scientists and engineers face when imagining or reimagining a product is anticipating the needs of the future user. Science that listens is a fresh, exciting approach that helps us to understand this, but what does it really mean? Why does...