The Untapped Difference
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“Untapped understand the consumer and the product. They delivered beyond expectation to uncover deep emotional insight and detailed product design recommendations.”
R&D Director, Food & Beverage
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THE LATEST NEWS
Untapped Thinking
Magical Stories: 5 Lessons for Innovation
We love how stories are so central to human experiences and how powerful they are in connecting with people. As we all head back to work, school and reality after the summer holiday season, we give you five lessons on why stories help us innovate: 1. Stories...
Inventing Emotional Innovation
In today’s world we know that brands will only be successful if they connect emotionally with their users. This is more straight forward for markets that create an obvious and close bond with consumers such as fashion or travel, but how often are we doing this...
Innovation Gym: A new way to improve your Innovation Skills
Innovation is all about seeking out new and better ways to do things. So when it came to creating our innovation training, we also looked for new and better ways….asking ourselves how we could help clients build innovation skills, even when they tell us that...