Client 7 – Product Positioning

How to maximise a discontinuous new technology platform?

The Results:

Through qualitative research, Untapped demonstrated appeal for the platform technology and recommended how it should be positioned within the brand. A projected ideal product model led to a client request for a full co-creation product design programme.

chef making food

``We were delighted with the work Untapped carried out for us. On two critical Innovation projects they delivered rich emotional insights with clear & actionable implications for product design. We are planning to use them to help us design future product pipeline in this space.`` - Marketing Director