Untapped quickly diagnosed unique technology insights and extracted deep consumer insights from additional qualitative research. Untapped then designed and facilitated a multi-functional workshop that resulted not only in breakthrough technical stories bringing the new technology to life, but also defined additional product design opportunities that will fuel the innovation pipeline.
``Untapped have a unique approach to connect technical, consumer and business insights and translate them into business building stories and product design elements. They are skilled in coaching teams through additional skill building exercises. This investment in elevating story telling capability will be invaluable to my organisation for many years to come.`` - Vice President, Research and Development