Client 5 – New Product Form

Will an exciting new snack brand delight our target consumers?

The Results:

Untapped developed in-depth ideal consumer and product experiences for two target consumer groups, demonstrating a huge opportunity for the new snack across both targets with recommendations for specific product design attribute optimisation.

crisp eating

``Untapped understand the consumer and the product. They delivered beyond expectations to uncover deep emotional insights and detailed product design recommendations.`` - R&D Director